Tech-forward Aloft brand launches in Sarasota

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STAMFORD, CT – Starwood Hotels & Resorts Worldwide, Inc today announced that its innovative Aloft® brand has launched in Sarasota, Florida. Owned by a joint venture between JWM One Palm Avenue, LLC and iStar Financial, Aloft Sarasota features 139 spacious, loft-like rooms, innovative technologies and a buzzing social atmosphere.

“We’re thrilled to add Aloft Sarasota to our rapidly growing list of dynamic destinations in Florida, one of the brand’s fastest growing markets in the U.S.,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “The tech-forward Aloft brand has surpassed 100 hotels worldwide and continues to appeal to hyper-connected global travelers with its distinct lifestyle positioning.”

“We are delighted to partner with Starwood Hotels to bring the popular Aloft brand to Sarasota, a vibrant hub for arts and culture,” said John Meshad, Managing Partner, One Palm, LLC. “This stylish new Aloft hotel will give travelers a fresh, new option, while helping to meet the rising demand for high-caliber lodging in this fast-growing city.”