Holland America Line marks $4.7 million donated for cancer support

SEATTLE, WA – In honor of World Cancer Day tomorrow, February 4, Holland America Line is proud to announce that to date cruise guests and employees of the company have raised more than $4.7 million fo

SEATTLE, WA – In honor of World Cancer Day tomorrow, February 4, Holland America Line is proud to announce that to date cruise guests and employees of the company have raised more than $4.7 million for cancer support through “On Deck” programming. The current On Deck for a Cause program benefits six international cancer organizations located in the United States, Canada, Australia, the Netherlands, Germany and the United Kingdom.

On Deck invites guests to participate in a noncompetitive 5k fundraising walk during every sailing on each of the line’s 13 ships, with hundreds of thousands of cruisers having walked in support of the program since its inception in 2006. Proceeds are distributed among the American Cancer Society, Canadian Cancer Society, Cancer Council Australia, Cancer Research UK, Deutsche Krebshilfe (German Cancer Aid) and KWF Kankerbestrijding (Dutch Cancer Society).

Previously the program benefitted Susan G. Komen for the Cure.
“We sincerely thank all Holland America Line guests and employees who have generously donated to On Deck for a Cause and helped us reach $4.7 million to help fight cancer,” said Orlando Ashford, president of Holland America Line. “Cancer is a disease that touches too many lives around the world. Through On Deck we will continue to help find a cure.”

Guests of all ages are invited to donate $20 to the Holland America Line Foundation, with a minimum of 75 percent ($15) distributed to the organizations. The remaining 25 percent covers program and administrative expenses. On a day at sea, participants join in a 5k walk around the ship’s decks. Guests may walk less or not at all, as they prefer. Participants also receive an On Deck for a Cause T-shirt and wristband and attend a post-walk reception. Depending on the ship, the distance to reach 5k ranges from nine to 12 laps.

In 2016, more than 500 On Deck for a Cause events will be held across the Holland America Line fleet on every cruise, with walks taking place in Alaska, Antarctica, Asia, Australia, Bermuda, the Baltic, Canada and New England, the Caribbean, Mediterranean, Mexico, New Zealand, the Panama Canal, Hawaii and the South Pacific and South America.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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