A delegation of US suppliers and destinations from Brand USA attended the India SATTE event for the fourth consecutive year in New Delhi, held this year on January 29, 2016. SATTE 2016 is South Asia’s leading travel and tourism event, signifying the importance of India as a major source market for travel to the United States of America. The Brand USA pavilion this year was inaugurated by His Excellency, Richard Verma, United States Ambassador to India, accompanied by Kelly Craighead, Executive Director of the National Travel and Tourism Office, US Department of Commerce from Washington, DC.
The latest arrival figures released by the US Department of Commerce reveal that 454,092 Indians have traveled to the US from January through April 2015 – a 19.8 percent increase against the same period in the previous year. During the calendar year 2014, the USA welcomed 962,000 Indian visitors recording an annual growth of 12 percent over 2013.
The US delegation this year at the Brand USA pavilion included: Alamo Rent A Car; The Colorado Tourism Office; Grand Canyon West; Las Vegas Convention and Visitors Authority; Nevada Division of Tourism, Papillion Grand Canyon Helicopters, Caesars Entertainment, Maxim Tours; Team America, and VISIT FLORIDA. At SATTE, the US suppliers showcased and marketed their unique products in addition to building and strengthening ties with Indian buyers. Brand USA utilized its participation at SATTE to further increase the country’s popularity as a premier and compelling destination for Indian travelers.
“India continues to be a very important market for us and ranks third as a target volume market for Brand USA globally,” said Brand USA spokesperson Karyn Gruenberg. “Our presence at SATTE is a great way for us to interact with Indian travel trade, and for US delegates to be able to sell their products and destinations to Indian buyers.”
Ms. Sheema Vohra, Managing Director, Brand USA India, further added: “As a year-round destination, the USA offers countless experiences for discerning Indian travelers. We look forward to using SATTE to continue our interaction with the Indian travel trade and to educate them on the latest products and offerings that the US has to offer.”