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SATTE: Positive shift in the Travel and Tourism Industry

Jan 30, 2016

The 23rd edition of South Asia’s leading travel trade show SATTE (29th – 31st January) was launched at Pragati Maidan, New Delhi today. eTN is a media partner with SATTE.

Chief Guest, Dr Mahesh Sharma, Union Minister of State for Tourism & Culture (Independent Charge) and Civil Aviation, Govt. of India inaugurated the show and graced the occasion with his presence amongst other eminent personalities from participating countries and key people from travel and trade associations. Supported by the Ministry of Tourism, Government of India and UNWTO, the three day event is witnessing participation from the cross section of global and Indian travel and tourism markets. SATTE this year welcomes representation from over 750 exhibitors and participants from around 35+ countries and 28 Indian states.

Complimenting SATTE for bringing stakeholders from all over the world and from across the country on a single platform, Dr. Mahesh Sharma, Union Minister of State for Tourism & Culture (IC) and Civil Aviation put the spotlight on SATTE. "Tourism is not just about visiting one part of the world to another part of the world, or visiting one part of the country to another part of the country, or from one place to another; It's a science. We need to explore it. We need new inventions, experiments. Tourism is a platform for international peace which our great spiritual leaders have given us. Most of the time there has been an international barrier or some sort of resentment between two communities or two countries. The problem has been (lack of) 'Communication. I think we can take this strength of tourism where we can increase communication; before taking any decisions we should at least use that platform of communicating with the counterpart. So tourism's multifold results and effects need to be weighed and discussed at such (SATTE) forums," Dr. Sharma said in his inaugural address at SATTE 2016.​

SATTE, South Asia’s leading B2B travel and tourism trade exhibition, has worked its way to become a catalyst for the Indian travel and tourism sector and has been seeing an overwhelming response from Indian and global players, each visiting the event with high expectancy from the event and its offerings. Having accomplished many milestones over the years, SATTE 2016 is witnessing participation from State Tourism Boards including Maharashtra, Madhya Pradesh, Kerala, Bihar, Gujarat, West Bengal, Himachal Pradesh, Punjab, Chhattisgarh, Telangana, Uttarakhand, Goa, J&K, Karnataka, Odisha and Rajasthan amongst others. Moreover, the eight North Eastern states have participated under the Incredible India Pavilion of Ministry of Tourism, Govt. of India.

The current economic conditions and trends have placed India at the helm of travellers around the world. Foreign Tourism Boards such as Brand USA, Bulgaria, Czech Republic, Changi Airport (Singapore), Egypt, Mexico, Malaysia, Spain, Hong Kong, Japan, Korea, New Zealand, Israel, Thailand, Indonesia, Jordan, Turkey, Macau, Fiji, Bhutan, Cambodia, Abu Dhabi, Dubai, Nepal, Sri Lanka, Romania and Russia amongst others hare displaying their composite tourism profile at SATTE.

SATTE 2016 has also seen a promising increase in involvement from hospitality players along with the support of international organizations and Indian travel trade associations.

Yogesh Mudras, Managing Director, UBM India, said, “SATTE has now become an institution and has evolved as a truly global exhibition in this part of the world. The inbound tourism into India and outbound traffic from India is now surging at a phenomenal pace which has also been reflected from the increase in participation at SATTE over the past few years. Our government has also shown a lot of promise from the tourism sector and we are looking forward to some constructive and interesting developments and trends from SATTE’s 2016 edition.”

Over the next two days, key sessions at SATTE 2016, will cover subjects that encompass new trends and insights pertaining to the sector at large. SATTE will host 6 panel discussions that will bring together stakeholders of the industry on a single platform, allowing exchange of ideas that will add value to Indian tourism at large. The panel discussion will include topics such as ‘The Relevance of Thematic Tourism Routes in Fostering Regional Collaboration and Prosperity’, ‘Make in India and Tourism’, ‘Niche Tourism in India: Challenges and Opportunities’, ‘Associations Today: Need to re-invent and re-orient to remain relevant and safeguard the member’s interest’, ‘India as a focus for NTOs’ and ‘Integrated Online Marketing & Distribution Strategy to Enhance Business’ along with presentations by tourism boards.

SATTE:  Positive shift in the Travel and Tourism Industry

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