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PATA and Routes Asia explore Asia Pacific tourism to grow with aviation boom

Jan 28, 2016

The Pacific Asia Travel Association (PATA) and Routes Asia are bringing together industry leaders from Boeing, Amadeus IT Pacific, and Digital Jungle to discuss how Asia Pacific tourism will benefit from a thriving aviation industry over the next 20 years.

The annual Routes Asia meeting forum is for airlines, airports, tourism authorities and other travel-related organisations planning new air services. Over 60 airlines including Qatar Airways, Malaysia Airlines, China Airlines, Hainan Airlines and British Airways have already registered for the 2016 event takes place in Manila on March 6 - 8.

The aviation industry is crucial to the economic development of Asia Pacific. Currently worth around US$500 billion, it is set to expand rapidly over the next twenty years. International Air Transport Association (IATA) figures show that Asia Pacific will have overtaken North America and Europe in terms of passenger numbers by 2030 and that nearly half of all air travel (2.9 billion journeys) will touch the Asia Pacific region by 2034.

Routes Asia will explore how the tourist industry can benefit from Asia Pacific’s aviation growth through the ‘Global Insights Impacting Tourism and Aviation’ panel discussion. News presenter Rico Hizon from BBC World News will chair the debate which will feature high profile speakers from a mix of relevant backgrounds.

Boeing’s Managing Director of Marketing Asia Pacific and India, John Schubert, will talk about how the demand for increased air travel in Asia Pacific will be met, including the need to build 13,460 new aircraft by 2033.

Albert Villadolid, General Manager of Amadeus Philippines, will imagine the world in 2030 when travellers are defined by their behaviour rather than their demographic location, asking how we can create bespoke ‘purchasing experiences’ that cater to an individual’s needs.

Dr Mathew McDougall, CEO of Digital Jungle - an agency in Beijing that markets Western products and services to Chinese consumers - will explain how social media can be used to create data sets for marketing purposes.

Katie Bland, Director of Routes, said: “Aviation’s growth will create many opportunities for tourism and travel professionals seeking new air routes for their destinations. This event is part of our strategic aim to increase their involvement in our forums while sharing the benefits of being involved in the route development process.”

Mario Hardy, CEO of PATA, said: “We have already seen how low cost carriers have greatly impacted travel and tourism within the Asia Pacific region and the continuing growth of aviation will only add to the rapid growth in the region. The insights provided from this session will be valuable for all stakeholders wishing to benefit from this growing trend.”

‘Global Insights Impacting Tourism and Aviation’ will be held at Routes Asia on March 6. Routes Asia is being co-hosted by the Philippine Department of Tourism and the Philippine Department of Transportation & Communications.

PATA and Routes Asia explore Asia Pacific tourism to grow with aviation boom

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