Vakanz is the largest tourism fair of the year in Luxembourg and allows visitors to the show to discover the new programs of tour operators as well as the most popular destinations which are “en vogue” this year. Vakanz attracts each year more than 200 exhibitors presenting their destination and new tourism attractions.
Reunion Island Tourism (IRT), together with home airline, Air Austral, and the Saint Alexis Hotel & Spa kicked off their European marketing circuit with an attendance at the Vakanz Tourism Fair in Luxemburg earlier over the weekend.
The tourism fair gave an opportunity for the Reunion Island team to strengthen its reputation in the Luxembourg market which has been steadily expanding for several years now. Alongside the IRT, home airline Air Austral and the Saint Alexis Hotel & Spa attended Vakanz to consolidate the presence of Reunion Island during the three days of the exhibition.
IRT, which had its own stand of 16 square meters, was able to confirm continued interest by show visitors in the destination, and the marketing effort was complemented by Luxemburg’s largest tour operator, ULT, which specifically showcased Reunion Island after sending more than 300 tourists to the island last year. ULT has been offering vacations on Reunion Island for the past two years, and following the success in the market, plans to increase promotions and package offerings in 2016 to expand market share.
