Signing of Cachet Boutique Zhejiang Circuit

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Cachet Hotel Group today announced its plan to expand the Cachet brand within the highly-anticipated Zhejiang Circuit in Shaoxing, China.

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Cachet Hotel Group today announced its plan to expand the Cachet brand within the highly-anticipated Zhejiang Circuit in Shaoxing, China.

Renowned as the “Oriental Venice”, Shaoxing is a city lined with numerous canals, waterways and home to China’s largest car manufacturers and brands.

Presently under construction, Zhejiang Circuit will be known as the first and only leading destination for racecar drivers, motorsport enthusiasts and a platform for automotive brands to debut their latest products. The complex features a 3.3 km FIA Grade 2 racing track designed by Apex Circuit Design, a boutique hotel, multiple restaurants as well as a motorsport club, driving schools, retail shopping mall, and multiple show rooms.

“We are pleased to launch this significant project with Cachet Hotel Group,” said Mr. Jiang, Chairman of Zhejiang Tianma Circuit Co., Ltd. “We believe that Cachet’s brands, amenities, food and nightlife concepts are excellently fit for this project and we are excited to partner with them to create a destination for racing enthusiasts, automobile clients as well as global leisure and luxury travelers.”

Opening in late 2016, Cachet Boutique Zhejiang Circuit’s 52-room lifestyle hotel will convey a “West meets East” brand story that pays homage to the region’s rich cultural heritage, enhanced by modernism, entertainment and innovation.

With an unprecedented opportunity for international growth, Cachet Hotel Group is establishing itself as an international brand .

WHAT TO TAKE AWAY FROM THIS ARTICLE:

  • “We believe that Cachet’s brands, amenities, food and nightlife concepts are excellently fit for this project and we are excited to partner with them to create a destination for racing enthusiasts, automobile clients as well as global leisure and luxury travelers.
  • With an unprecedented opportunity for international growth, Cachet Hotel Group is establishing itself as an international brand .
  • Presently under construction, Zhejiang Circuit will be known as the first and only leading destination for racecar drivers, motorsport enthusiasts and a platform for automotive brands to debut their latest products.

About the author

Avatar of Juergen T Steinmetz

Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1977).
He founded eTurboNews in 1999 as the first online newsletter for the global travel tourism industry.

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