Milan-Malpensa Airport joins ArrivalGuides’ global distribution network

GOTHENBURG, Sweden – ArrivalGuides warmly welcomed Milan-Malpensa Airport, the 2015 winner of European “Best Airport” award, to the worldwide network of over 340 major travel brands.

GOTHENBURG, Sweden – ArrivalGuides warmly welcomed Milan-Malpensa Airport, the 2015 winner of European “Best Airport” award, to the worldwide network of over 340 major travel brands. Heralded by ACI Europe (European airport operator association) as finest in the 10 to 25 million passenger category, Milan Airport has now made the executive decision to further increase traveler engagement by partnering up with ArrivalGuides – the leading supplier of destination content in the world.

Milan Airport currently enjoys direct access to a comprehensive, up-to-date library of information from over 550 global destinations via the ArrivalGuides API system. Using destination content supplied by official tourist boards, the airport is now able to boost travelers experiences by introducing high-quality destination content into its digital platform. With PDF guides integrated into the airport’s website in a user-friendly way, travelers will enjoy easy access to the latest essential information about their destination of choice.

Along with Geneva, Nuremberg and the Swedavia Group of airports, Milan-Malpensa will now make use of content supplied by ArrivalGuides to increase traveler engagement and satisfaction.

Magnus Aideborn, CEO of ArrivalGuides, said, “In recent years we have seen a shift in the way airports work to engage with travelers, focusing more in the overall user experience. We welcome Milano Airport to our growing network of distribution partners who are using our robust and frequently updated library of destination content to provide customers and travelers with useful information about their next destination, increasing brand loyalty, bookings and conversions.”

With all these innovations, the ViaMilano website plays a significant role in all stages of travelers journey, not only when booking a flight but also when looking for initial inspiration on where to go.

ArrivalGuides is the world’s largest distributor of destination content, with over 300 distribution partners using our library of destination information, including photos and videos, to improve customer interaction, experience, loyalty and transactions with their brand. Our distribution network consists of major global, influential brands who are using ArrivalGuides’ destination content to drive their travel business across all platforms and digital communications including apps, booking confirmations, newsletters, Smart TV applications and touchscreens. ArrivalGuides’ head office is in Gothenburg, Sweden. For more information please see arrivalguides.biz and arrivalguides.com.

Milan-Malpensa is the largest airport of the Milan area and the main air hub of northern Italy, which serves regions of Lombardy, Piedmont and Liguria. The airport is made up of two passenger terminals, as well as a separate cargo terminal “CargoCity”. Handling over 18 million people annually, Milan-Malpensa is currently Europe’s 28th busiest airport in terms of passenger traffic and is one of the top Italian international passenger airports along with Rome Fiumicino.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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