LONDON, England – The Pacific Asia Travel Association (PATA) is further strengthening its influence in the Balkans with the news that the National Tourism Organization of Serbia has become a government member. The announcement was made by PATA CEO Mr Mario Hardy at PATAโs annual Aligned Advocacy Dinner in London, UK on Monday, November 2, 2015 where the guests included Serbiaโs National Tourism Organization CEO, Ms Gordana Plamenac, and UNWTO Secretary General Mr Taleb Rifai.
โThe nationโs 2015 tourism campaign โmyserbiaโ has been very successful in encouraging the dispersal of tourists beyond the capital city of Belgrade to a wealth of fascinating attractions including the famous Serbian wine routes, mountain resorts and health spas,โ said Mr Hardy. โIt is clear that whilst Serbia is well known to European tourists and travelers there is so much potential for tapping source markets further afield. Membership of PATA, with its proven benefits, will undoubtedly assist the National Tourism Organisation of Serbia to raise even further the profile of the nationโs city and rural tourist attractions.โ
Ms Plamenac added, โThe tradition of carefully selected themes for annual promotional campaigns in 2016 brings the focus on the Danube, rivers and lakes of Serbia. This theme and its regional approach will be excellent opportunity for overseas visitors. NTO Serbia with great excitement and expectations is looking into the PATA membership.โ