Cebu Pacific adopts eagle

The Philippine Eagle is considered as one of the most remarkable bird species in the world for its ferocity, grace, and unparalleled beauty.

This raptor adapts well in dense, lush flora, making it the perfect fit for the Philippines’ tropical climate. But as it is endemic to the rainforests of the Philippines, its existence is gravely affected by natural habitat loss and hunting.

Sadly, only 400 pairs remain, making it one of the most endangered species in the world today.

One such eagle is “Mindanao,” the Philippine Eagle ambassador for education. From the day he was hatched, he, along with 17 other Philippine eagles, has been under the care of the Philippine Eagle Foundation (PEF) through a captive breeding program—a system that breeds and re-introduces raptors to their natural habitat in the efforts to augment the dwindling wild population.

Over the years, 13-year old “Mindanao” has inspired both locals and visitors of the Philippine Eagle Center in Davao to learn more about its kind. “Mindanao” has helped raise awareness about the delicate situation the eagles are in, as well as PEF’s mission to advocate for its survival and the sustainable use of forest resources towards a better future habitat.

Starting October 15, 2015, Cebu Pacific, the country’s leading airline, takes Philippine Eagle “Mindanao” under its wing. The adoption of “Mindanao” strengthens the airline’s commitment to act on environmental conservation issues that are greatly linked to the country’s rich biodiversity.

For five years, Cebu Pacific will provide food and necessary veterinary care that will help flourish and sustain the well-being of “Mindanao” as one of the country’s prominent national symbols.