United Airlines toasts new partnerships that bring more premium beverages on board

CHICAGO, IL โ€“ United Airlines is expanding its selection of premium beverages to offer customers two new options.

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CHICAGO, IL โ€“ United Airlines is expanding its selection of premium beverages to offer customers two new options. The airline now offers Chicago-based Crafthouse Cocktailsโ€™ Moscow Mule on United-operated North and Central America flights, and Buffalo Trace Kentucky Straight Bourbon Whiskey on flights worldwide.

Crafthouse Moscow Mule

Produced with all-natural ingredients, Crafthouse Cocktailsโ€™ Moscow Mule contains small-batch vodka; ginger beer made with organic ginger juice; pure California lime juice; and real cane sugar. Crafthouseโ€™s take on the Moscow Mule โ€“ a classic vodka cocktail โ€“ is also gluten-free.

Buffalo Trace Kentucky Straight Bourbon Whiskey

Made from the finest corn, rye and barley malt at the most award-winning distillery in the world, Buffalo Traceโ€™s bourbon whiskey ages in new-oak barrels for years in century-old warehouses until the peak of maturity โ€“ giving this spirit a rich and complex taste, with hints of vanilla, toffee and candied fruit.

โ€œWe are pleased to partner with Crafthouse Cocktails and Buffalo Trace to offer our customers these popular drinks,โ€ said Tom Oโ€™Toole, Unitedโ€™s senior vice president and chief marketing officer. โ€œThese new selections further enhance and expand our choices for the tastes of todayโ€™s passengers.โ€

On board, passengers may purchase a 200-milliliter bottle โ€“ enough for two servings โ€“ of Crafthouseโ€™s Moscow Mule for $12.99.
A 50-milliliter miniature bottle of Buffalo Trace will be complimentary in premium cabins and $8.99 in United Economy.

In addition, Crafthouseโ€™s Moscow Mule and Buffalo Trace bourbon whiskey will be available in dozens of domestic United Club locations and in the airlineโ€™s U.S. United Global First Lounge locations. London Heathrow Airportโ€™s United Club will also offer Buffalo Trace.
Celebratory Flights

Later today, United and Crafthouse will commemorate their new partnership with eight celebratory flights โ€“ four from Chicago Oโ€™Hare International Airport and four from Houstonโ€™s George Bush Intercontinental Airport โ€“ during which customers may receive a free pour of Moscow Mule.

The celebratory flights are:

Flight Number Departure City Arrival City

1127 Chicago Denver
1155 Chicago Washington
1436 Chicago New York/Newark
1722 Chicago Houston
1439 Houston Denver
1498 Houston Chicago
1879 Houston Chicago
1926 Houston Denver

Crafthouse co-founder and award-winning mixologist Charles Joly will join customers on United flight 1127 from Chicago to Denver to bartend in first class.

Beverage Enhancements

Unitedโ€™s collaborations with Crafthouse and Buffalo Trace are the airlineโ€™s latest upgrades to its beverage menu. United also offers:

โ€ข Titoโ€™s Handmade Vodka, a craft spirit, and Goose Island Beer Companyโ€™s Goose IPA on flights worldwide;

โ€ข Prosecco sparkling wine in premium cabins on United-operated North America flights; and

โ€ข Half-bottle premium wines for purchase in United Economy on the companyโ€™s p.s. Premium Service and on most of the airlineโ€™s intercontinental flights.

WHAT TO TAKE AWAY FROM THIS ARTICLE:

  • Made from the finest corn, rye and barley malt at the most award-winning distillery in the world, Buffalo Trace's bourbon whiskey ages in new-oak barrels for years in century-old warehouses until the peak of maturity โ€“ giving this spirit a rich and complex taste, with hints of vanilla, toffee and candied fruit.
  • In addition, Crafthouse's Moscow Mule and Buffalo Trace bourbon whiskey will be available in dozens of domestic United Club locations and in the airline's U.
  • Later today, United and Crafthouse will commemorate their new partnership with eight celebratory flights โ€“ four from Chicago O'Hare International Airport and four from Houston's George Bush Intercontinental Airport โ€“ during which customers may receive a free pour of Moscow Mule.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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