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Carlson Hotels

Carlson Hotels joins, boosting the online B-to-B travel services’ offerings in Asia Pacific

eTN Staff Writer  Nov 10, 2008

Carlson Hotels Worldwide – Asia Pacific, one of the world’s largest, privately-owned, hotel companies, is now represented on, a global Meetings, Incentives, Conferences and Exhibitions (MICE) service used by agency buyers in more than 120 countries. The hotel group has several leading brands in Asia Pacific including Regent® Hotels & Resorts, one of the most respected brands in the luxury segment; Radisson® Hotels & Resorts, one of the world’s leading, upscale, full-service, hotel brands; Park Plaza® Hotels & Resorts, positioned in the mid-scale segment of the full-service, hotel category; Country Inns & Suites By Carlson (SM), a mid-scale, hotel brand; and Park Inn®, a growing, global brand offering fresh and affordable accommodation.

Said Mikkel Madsen, managing director at, “There is a growing demand for hotels in Asia Pacific from our agency buyer users. With Carlson Hotels fast expanding its presence through hotel brands already present in 11 countries throughout the region, there is no better time to be embarking on this mutually-beneficial partnership, which also benefits our agency buyer users with more quality hotel options.”

Founded in Denmark in 2005, has established a successful, business, track record in other key markets, including Europe and the Americas. Year-to-date, the global online MICE service provider witnessed a 436 percent growth in buyer-supplier selections in 2008, compared to 2007.

Said Frank Trampert, executive vice president of Revenue Generation at Carlson Hotels Worldwide – Asia Pacific: “Technological developments in the travel and hospitality sector continue to shape booking habits, and it is imperative that we stay at the forefront of this. is a low-cost, online channel for us to bid for MICE business among professional agency buyers, while presenting buyers with easy access to a breadth of hotel offerings through hotel groups such as Carlson.

“This is a win-win for all parties involved. Based on our partner Rezidor Group in Europe, the Middle East, and Africa, who have been working with for the past three years, and the growth in business requests from in these markets, we are confident of similar strong returns on investment with in Asia Pacific.”

Carlson Hotels Worldwide – Asia Pacific is fast expanding its portfolio of hotels in Asia Pacific, which includes five brands: Regent® Hotels & Resorts, Radisson® Hotels & Resorts, Park Plaza® Hotels & Resorts, Country Inns & Suites By Carlson (SM) and Park Inn®. Carlson Hotels Worldwide – Asia Pacific currently has more than 100 hotels in operation and under development with close to 20,000 rooms in 11 countries. Headquartered in Singapore, it is supported by reservations, sales, and development offices in Tokyo, Shanghai, New Delhi, and Sydney. Visit or contact .
The unique b-to-b meetings and groups travel portal service. has 21,000 linked users, who have made more than 10,000 buyer-supplier selections in the past 12 months. Visit or contact .

Carlson Hotels joins, boosting the online  B-to-B travel services’ offerings in Asia Pacific
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