International beauty trade show opens next week in Philippines

MANILA, Philippines – Philbeauty 2015, the only beauty trade show of its kind in the Philippines, opens next week and will run from 8–10 July with 200 leading exhibitors from across 26 countries and

MANILA, Philippines – Philbeauty 2015, the only beauty trade show of its kind in the Philippines, opens next week and will run from 8–10 July with 200 leading exhibitors from across 26 countries and regions. More than 5,000 beauty industry professionals are expected to take part in the event. The three-day event will showcase hundreds of brands, services and technologies, covering a huge range of beauty products.

Star-Studded Conference Program

Philippine International Beauty Conference 2015, which will be held alongside the three-day exhibition, will be led by some of the most influential experts in the industry, offering fresh insights into the most current issues and topical trends including manufacturing, packaging, raw materials and fragrance, as well as a comprehensive overview of the cosmetic market and registration processes in the Philippines. The exhibition will also host several product knowledge workshops and seminars as part of the professional education program.

High-level representatives from the Chamber of Cosmetics Industry of the Philippines, Philippine Economic Zone Authority, Packaging Institute of the Philippines, International Fragrance Association, Philippine Manufacturer Association, Food and Drug Administration Philippine and Department of Environment and Natural Resources will present at the conference.

The conference will bring together international buyers and suppliers at an event where they can experience a full range of beauty products and services, enhance their industry knowledge and engage in ground-breaking discussion of current trade topics.

Exciting On-Stage Activities

Philbeauty 2015 will feature a comprehensive line-up of hair, make-up and nail demonstrations by the Philippine International Cosmetologist Association, Filipino Hairdressers Cooperative and Beauty Concept. “Filhair is pleased to participate in the show for the second year running, bringing several exciting hair and make-up live demonstrations committed not only for our own members, but also for beauty professionals. It is our mission to bring beauty services to a higher level of professionalism and respectability in the Philippine society,” says Ricky Reyes, Founder of the Filipino Hairdressers Cooperative.

Ms. Anna Marie T. Anastacio, President of the Chamber of Cosmetics Industry of the Philippines, welcomes the initiative: “The enthusiasm and energy displayed by the organiser UBM will only ensure the success and growth of the only beauty trade show in the Philippines. Philbeauty continues to evolve and always has exciting new initiatives and programs for the beauty trade professionals. It is a must-attend event to discover the latest beauty products and services from the Philippines and other countries.”

Philbeauty 2015 aims to bring together eminent business leaders in the beauty industry from the Philippines and globally to congregate and tap the growing ASEAN cosmetics and beauty market with a population of over 600 million and a market size of over US$14 billion and still growing, with rising middle income and economic development giving rise to new beauty hubs in emerging South East Asia.

Philbeauty 2015 will take place from 8–10 July 2015 at the SMX Convention Centre, Pasay City, Philippines.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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