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"&Beyond" Will Reflect Where And How Company Operates

CC Africa has new name and new luxury lodges in Africa and India

eTN Staff Writer  Nov 01, 2008

Luxury safari group CC Africa (Conservation Corporation Africa) and joint venture partners, Taj Hotels Palaces and Resorts and Cigen, are to open two new lodges in India in December. The opening of Banjaar Tola, adjacent to Kahna National Park and Pashan Garh near Panna National Park, both in the central state of Madhya Pradesh, will bring to four the number of lodges owned and operated by the company in India. The other two are Mahua Kothi in Bandhavgarh National Park and Baghavan in Pench National Park in the same region. The group is considering other sites as well for further developments.

CC Africa has also simultaneously changed its name to &BEYOND to more accurately reflect where and how they operate.

“Our former name, CC Africa, was far from ideal,” said Nicky Fitzgerald, group marketing director, &BEYOND. “'Africa' no longer accurately reflected the company’s operating regions; research indicated that while conservation was an important value, it was not a primary motivator for first-time guests and 'corporation' was something of a dampener, because no one wants to go on holiday with a corporation!”

&BEYOND’s expansion rollout also includes new luxury lodges in northern Kenya and southern Tanzania, and a move into Central and South America. In addition, the company is in discussions with the Madagascan government about the construction and management of luxury lodges in that country’s national parks.

In August, the company opened two new lodges in Botswana: &BEYOND Xudum and &BEYOND Xaranna in the Okavango Delta.

The company’s choice of regions and countries for their expansion plans is based on several factors. These include the results of formal international research, research among past guests, on the ground research by senior company executives, and the ability to fulfill known criteria that will successfully deliver the ultimate, luxury, adventure experience. Those three criteria are: a compelling natural location, the capacity for an interpretive guest experience, and the opportunity for 'Doing Well by Doing Good.'

“Delighting guests to make a difference is at the core of what we do, and now we will be able to do so in more of the world’s most beautiful natural places,” concluded Nicky Fitzgerald.

CC Africa has new name and new luxury lodges in Africa and India
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