Sponsors announced for Air Race 1 World Cup

LONDON, England – The Air Race 1 World Cup has announced partnerships with prominent brands as it nears the launch of the new international series of air races on 7th June 2015.

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LONDON, England – The Air Race 1 World Cup has announced partnerships with prominent brands as it nears the launch of the new international series of air races on 7th June 2015.

Coca-Cola is joining forces again with the Air Race 1 World Cup. The renewed commitment by the leading global brand of beverages is an important confirmation that the series is on a trajectory to grow into a mainstream sport.

Revue Thommen Swiss Watches has partnered with the series as the ever-important Official Timekeeper of the races.

Bigatmo, a specialty high-spec eyewear provider worn by the worldโ€™s top pilots, is the Official Eyewear Partner for the Air Race 1 World Cup.

Nicholson McLaren, the high-performance race car engine maintenance team, has moved across to air racing as the Official Engine Performance Partner.

Catto Propellers, a pioneering manufacturer of elite propellers has been appointed as the Official Propeller.

Sixt, a leading car rental company will provide all transportation for the race teams and Airwheel, the innovative electric vehicle company, will provide the best transit for the race teams around the event site.

The sponsors of this series build upon the significant support from the host partners. In Monastir Tunisia the event is hosted by TAV Airports; in Lleida, Catalunya it is hosted by Aeroports de Catalunya; and, in Reno, USA, the event forms a part of the famous Reno Air Races.

Jeff Zaltman, CEO of Air Race 1 World Cup, welcomed the partnerships: โ€œWe are extremely proud to have the participation and collaboration of such important brands. The whole Air Race 1 community is deeply grateful to these illustrious brands for their support. Just as our partners are leading their industries with the highest quality products and services, the Air Race 1 World Cup is striving to be a leading mainstream sport, delivering huge returns to our sponsors and proving air racing as a valuable marketing platform for reaching new markets and audiences.โ€

WHAT TO TAKE AWAY FROM THIS ARTICLE:

  • Just as our partners are leading their industries with the highest quality products and services, the Air Race 1 World Cup is striving to be a leading mainstream sport, delivering huge returns to our sponsors and proving air racing as a valuable marketing platform for reaching new markets and audiences.
  • The renewed commitment by the leading global brand of beverages is an important confirmation that the series is on a trajectory to grow into a mainstream sport.
  • Sixt, a leading car rental company will provide all transportation for the race teams and Airwheel, the innovative electric vehicle company, will provide the best transit for the race teams around the event site.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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