Zimbabwe expects tourism earnings to grow 80 percent

HARARE, Zimbabwe – THE Zimbabwe Tourism authority (ZTA) says it anticipates an increase in annual earnings to $1,5 billion after an improvement in international sentiment, an official has said.

HARARE, Zimbabwe – THE Zimbabwe Tourism authority (ZTA) says it anticipates an increase in annual earnings to $1,5 billion after an improvement in international sentiment, an official has said.

ZTA chief executive Karikoga Kaseke last week said the country had registered improvement on the World Economic Forumโ€™s Travel and Tourism Competiveness Index (TTCI), which would have a positive bearing on arrivals.

The TTCI measures a set of factors and policies that enable the sustainable development of the Travel & Tourism (T&T) sector.

Zimbabwe improved from position 136 in 2010 to 115 out of 141 countries in 2015.

The countryโ€™s tourist arrivals increased by 2, 6 percent to 1,880,028 in 2014 from 1,832,583 recorded the previous year, but the figure was still below the overall regional growth of seven percent.

Last year, Zimbabwe recorded a marginal three percent decline in total annual earnings to $827 million from $856 million in 2013.

โ€œOur operations have been hamstrung because we are operating on a very tight budget and we have had to be innovative. Our target is $1, 5 billion,โ€ said Kaseke.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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