Premier Inn: Expansion of its Thailand portfolio

Due to open its doors in early 2017, the 350-room Premier Inn Phuket will be located close to several tourist attractions including the golden sands of Patong Beach, Jungceylon shopping center and the bustling streets of Phuket, famous for its vibrant nightlife. The hotel will feature Premier Inn’s signature quality accommodation offerings and award-winning service standards at affordable prices. Guest amenities cover all the essentials for a business or leisure stay including an all-day dining restaurant, destination bar, swimming pool, a fully equipped fitness centre and meeting facilities.

“Premier Inn Phuket is an important addition to our fast expanding Asia property portfolio and marks a significant milestone for the Premier Inn brand. We are confident that the hotel will set a new benchmark in Phuket’s hospitality sector, becoming the preferred choice for value conscious travellers,” said Mr. Erik van Keulen, Senior Vice President Development, Premier Inn Asia Pacific.

One of the region’s most popular leisure and MICE destination, Phuket is a key focus market for Premier Inn in Asia. The Premier Inn Phuket signifies the entry of the brand in Phuket with plans to open five hotels in partnership with Rayaburi Group Co., Ltd., totalling around 1,250 rooms by 2020. The property comes after the group’s first hotel in Thailand, the 224-room Premier Inn Bangkok Soi 11 which will open by mid-2016. Premier Inn expects to further expand in key Thai city and resort locations including Chiang Mai, Hua Hin, Koh Samui and Pattaya.

Premier Inn is a well-established global brand with more than 670 hotels in operation globally, including five in the Middle East and three in India. Asia is a key focus area in the group’s plans to add around 10,000 new rooms in India, Indonesia, Singapore, Thailand and the Middle East by 2020 across key cities including Bali, Bangkok, Chennai, Doha, Dubai, Goa, Jakarta, Jeddah, Mumbai, Muscat, Phuket, Singapore, Surabaya and Yogjakarta.