Boutique 7 Hotel will be rebranded to Cristal Media Hotel

Cristal Group has signed a memorandum of understanding for Boutique 7 Hotel that will be rebranded to Cristal Media Hotel once the management contract is formalized.

Cristal Group has signed a memorandum of understanding for Boutique 7 Hotel that will be rebranded to Cristal Media Hotel once the management contract is formalized. Once the agreement is done, it will mark Cristal Group’s debut in Dubai taking its total portfolio of hotels in operation and under development to 16 properties across Middle East, Africa and Asia.

Making the announcement Peter Blackburn, Cristal Groupโ€™s President & CEO stated, “Cristal Media Hotel will be a terrific addition to our growing portfolio and we are proud to enter Dubai with this unique property that fits our brand vision. We are confident that with its exceptional location and facilities this outstanding 4-star boutique hotel will very quickly establish itself as a top choice among business and leisure travellers. The timing is equally perfect given the growth of tourism and hospitality sector in Dubai. Growing our brand in key markets such as Dubai is core to our development strategy.”

Centrally located in TECOM area, surrounded by Dubai’s major business districts such as Media City, Internet City, Knowledge village, and Emaar Business Park, Cristal Media Hotel is only a 25-min drive from the airport and is easily accessible via Metro. The rebranding of the property as Cristal Media Hotel will be carried once the management agreement is officially signed.

Kamal Fakhoury COO of Cristal Group commented, “The Cristal Media Hotel is truly a world-class property that will provide our guests a unique experience and complement our Abu Dhabi operations. One of its USPs is the luxurious duplex 3 bedroom suites that only one other hotel offers in Dubai.”

Cristal Media Hotel features 79 spacious rooms and suites to choose from with luxuriously themed interiors. Each is fully equipped with the latest in technology & comfort. On site are also an array of food and beverage outlets including a pub and night club as well as leisure and recreation facilities to help guests unwind and relax. These include an exclusive spa, multi-purpose gym, indoor swimming pool with Jacuzzi, steam and sauna.

The dining concepts range from Blendz Cafรฉ to all-day-dining restaurant and Eden Shisha Bar. For those who enjoy good old fashioned Pub grub while listening to a live band or simply a game of pool, the 1Up Restaurant and Pub is the place to be. The hotel also is home to the award winning โ€œThe Basementโ€ night club where you can also dance to the music of International guest DJโ€™.

The Cristal Group was established in the UAE in 2007 followed by the British Virgin Islands in 2012 to deliver world class hospitality consultancy, technical services, asset management and brand management. Its vision is to be the premier business and leisure hotel operator in the Middle East, Africa and Asia. The company boasts a superb portfolio of hotels and a strong development pipeline.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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