Today marks the opening of Expo Milano 2015. Themed “Feeding the Planet: Energy for Life,” the World’s Fair will take place in Milan, Italy from May 1 to October 31, 2015. More than 20 million visitors will sample the flavors of over 140 countries and international organizations in the 1.1-million-square-meter exhibition area. A platform for the exchange of ideas and shared solutions on the theme of food, stimulating each country’s creativity and promoting innovation for a sustainable future, Expo 2015 will give the world the opportunity to find out about, and taste, the world’s best dishes, while discovering the best of the agri-food and gastronomic traditions of each of the exhibitor countries.
The USA Pavilion is all about “American Food 2.0: United to Feed the Planet” and showcases the United States as an innovator in the food sector and in many aspects of culture, science and business. The USA Pavilion is a signature project of the U.S. Department of State, with input and support from the U.S.D.A., the Department of Commerce and other key government agencies.
USA Pavilion
The pavilion itself is a multi-level experience that flows with activity from top to bottom, side to side designed by architect James Biber of Biber Architects in New York. It includes a massive vertical farm that will be harvested daily and a series of interactive exhibits that inspire and invite the world to explore unique and innovative aspects of American food, agriculture, culture and innovation.
As a premier partner in the USA Pavilion at Expo Milano, Brand USA and its partners are a prominent part of one of the USA’s many exhibits, Food Truck Nation, which exemplifies the creative culinary revival of food trucks in small and large towns across the United States.
The edible exhibit includes six custom-built food trucks serving up regional American street foods—both traditional and creative interpretations with a focus on wholesomeness, sustainability and health. Through its participation in Food Truck Nation, Brand USA and its participating partners present diverse and interesting culinary offerings from various regions of the United States to entice visitors to visit the USA and discover those authentic experiences for themselves. Food Truck Nation will help anchor the global conversation #TasteUSA that Brand USA is sparking about the culinary scene in the United States and why the world should come experience the USA, one dish at a time.
WHAT TO TAKE AWAY FROM THIS ARTICLE:
- A platform for the exchange of ideas and shared solutions on the theme of food, stimulating each country's creativity and promoting innovation for a sustainable future, Expo 2015 will give the world the opportunity to find out about, and taste, the world's best dishes, while discovering the best of the agri-food and gastronomic traditions of each of the exhibitor countries.
- As a premier partner in the USA Pavilion at Expo Milano, Brand USA and its partners are a prominent part of one of the USA's many exhibits, Food Truck Nation, which exemplifies the creative culinary revival of food trucks in small and large towns across the United States.
- Food Truck Nation will help anchor the global conversation #TasteUSA that Brand USA is sparking about the culinary scene in the United States and why the world should come experience the USA, one dish at a time.
