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"Transformers" to be developed as theme park mega-attraction

eTN  Oct 22, 2008

UNIVERSAL CITY, CA - "Transformers," the electrifying blockbuster celebrated for its multi-generational appeal, inventive storyline, spectacular action sequences, and special effects, will now be developed as a new theme park mega-attraction in a partnership between Universal Parks & Resorts; Hasbro, Inc.; and DreamWorks Pictures.

The attraction will fuse 3D-HD media, mega-special effects, and stunning robotics with a ride system that will transform perceptions of theme park experiences. The rides are scheduled to make their debuts in early 2011, first at Universal Studios Singapore and then at Universal Studios Hollywood. In "Transformers," Earth’s humans are caught in the middle of an intergalactic war between the friendly Autobots and the evil Decepticons, which are able to change into a variety of objects, including cars, trucks, planes, and other technological creations.

Tom Williams, chairman and CEO, Universal Parks & Resorts, said, "‘Transformers’ will be a jewel in our collection of world-class rides based on great movies. We’re thrilled to be collaborating with Hasbro, DreamWorks, director Michael Bay, and the film’s executive producer Steven Spielberg, who has been responsible for so many of our signature rides and attractions." Steven Spielberg serves as creative consultant to Universal Parks & Resorts and has worked closely with the company in the creation of some of the world’s most innovative, theme-park attractions. Those attractions include Jurassic Park - the Ride, a featured attraction at UP&R parks in Orlando, Hollywood and Japan; the E.T. Adventure at Universal Orlando and Universal Studios Japan; and the "War of the Worlds" sets at Universal Studios Hollywood.

Larry Kurzweil, president and chief operating officer, Universal Studios Hollywood, said, "`Transformers’ represents a perfect match for our theme park - an exhilarating blockbuster with a great story, clever humor, non-stop action, and flawless special effects. It has all the elements necessary to become one of the world’s most exciting theme park rides and a centerpiece attraction at Universal Studios Hollywood, The Entertainment Capital of L.A."

“We are thrilled to be working with Universal Parks & Resorts and DreamWorks to create this `Transformers’ attraction, because we believe it will deliver an ultimate one-of-a-kind, immersive `Transformers’ experience for our fans around the world!” said Brian Goldner, president and CEO of Hasbro, Inc.

Tan Hee Teck, chief executive officer of Resorts World at Sentosa, the mega resort that is home to Universal Studios Singapore, said, "It is great that Asia will be the launch pad for the first 'Transformers' attraction. 'Transformers' was introduced in the United States in 1983 but traces its roots to Asia. Optimus Prime, Bumblebee, and Megatron are familiar names to Asian audiences, who grew up with the robot toys and love the movie. When 'Transformers' opens in Universal Studios Singapore in 2011, it will be the first of its kind in the world. We may see a surge of 'Transformers' mania.

Director Michael Bay and executive producer Steve Spielberg presented "Transformers" in 2007. "Transformers" broke box office records on its way to gathering worldwide gross revenues of over $706 million – the highest, non-sequel gross of any movie in 2007 - and three Academy Award nominations. The sequel, "Transformers: Revenge of the Fallen," is scheduled to be released by Paramount Pictures in the US on June 26, 2009.

"Transformers" is a Paramount release of a DreamWorks Pictures, Paramount Pictures presentation, in association with Hasbro, of a di Bonaventura Pictures production. Produced by Lorenzo di Bonaventura, Tom DeSanto, Don Murphy, Ian Bryce. Executive producers Steven Spielberg, Michael Bay, Brian Goldner, Mark Vahradian. Co-producers Allegra Clegg, Ken Bates. Directed by Michael Bay. Screenplay Alex Kurtzman, Roberto Orci. Story Alex Kurtzman, Roberto Orci, John Rogers. Starring Shia LaBeouf, Tyrese Gibson, Josh Dumael, Anthony Anderson, Megan Fox, Rachael Taylor, John Turturro, and John Voight.

"Transformers" to be developed as theme park mega-attraction
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