Puglia tourism: Hot on the heel of Italy promotion

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Written by Linda Hohnholz

ALBEROBELLO, Pulia, Italy (eTN) – Pugliapromozione, the Regional Tourism Agency of Puglia in Italy, is at full capacity for the months of January to May.

ALBEROBELLO, Pulia, Italy (eTN) – Pugliapromozione, the Regional Tourism Agency of Puglia in Italy, is at full capacity for the months of January to May. The region, located in the southernmost portion of the country known as Salento peninsula, forms the high heel portion of the “boot” of Italy.

Puglia Tourism has scheduled 32 press tours and educational tours with journalists, bloggers, and international television crews from 14 foreign countries. Specifically, representatives of the mass media from Belgium, Luxembourg, Austria, Holland, England, Czech Republic, Turkey, Switzerland, Russia, Canada, Korea, Qatar, the United States, and Brazil, along with Italian journalists for a total of more than 210 participants, will be in the region during these months.

To the organizers of this mass Puglia promotion, TV and blogs are increasingly being used as a tool for effective promoting because the story of the journey is the best way to arouse interest. For example, last February, among the guests of the promotion program, there were journalists and photographers of National Geographic present for an article on Villa Faragola and the polychrome griffins of Ascoli Striano, while the blogger family of Nichola West wrote an article on Puglia as an alternative winter destination.

Five TV crews from the Brazilian Senate, TV Senado, was recently in Puglia to shoot a documentary entitled “Hidden Places” on the Gargano and Daunia Mountains, Alta Murgia and Puglia Imperiale, and Taranto to discover places and traditions hidden in the company of typical characters that become storytellers of Apulia. In turn the South Korean national TV “KVS” is running a special 50-minute program on the culture, food, wine and the scenic beauty of Puglia, to be broadcast on three television channels.

The Russian TV crew, My Planet TV Channel, will realize a short documentary about Bari, Brindisi, and the Valle d’Itria. The TV crew of Dimax, which is part of the international network, Discovery, will land in Puglia with the program “United and Greasy” for an installment made in the Itria Valley. And finally, Rai 3 will devote a program to food in Puglia with an episode of the series “A region at the table” of the program Geo & Geo.

About the author

Avatar of Linda Hohnholz

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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