China: The source market of the future

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stephenn
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Written by Linda Hohnholz

One in ten international trips begin in China and it follows that one in ten tourists are Chinese. That is reason enough to address travelers from this region directly.

One in ten international trips begin in China and it follows that one in ten tourists are Chinese. That is reason enough to address travelers from this region directly. Speaking at the ITB Berlin Convention 2015, Stephen Chung, Overseas Sales and Marketing Director of adSage, a big advertising agency in digital and display marketing, said that โ€œthe number of tourists from China visiting overseas destinations is growing.โ€

According to Chung, family trips are particularly popular. The majority of people travelling out of China are aged 35 and over. Close to 60 percent are married and have children who are minors. 87 percent use travel agencies to plan and book their trips to Europe or the USA. The average duration of a stay exceeds six days. โ€œThey remain longer at their destinations because they are looking for ways to invest their money.โ€

โ€œTravelers from China prefer routes that are popular, safe and organized,โ€ said Chung, and added that social media channels were indispensable marketing tools for targeting the right audience. Good marketing produces results, he said: โ€œThe average Chinese tourist spends 1,000 dollars in a day, not counting the cost of travel. Wealthier tourists spend up to 8,000 dollars a day.โ€ He added that in 2014 over 100 million Chinese went on trips abroad. Investing in real estate was important, as were luxury articles, since they cost up to 60 percent more in China. In 2014 Chinese tourists spent close to 165 billion dollars abroad.

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Avatar of Linda Hohnholz

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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