The recent announcement of a change in diplomatic relations between Cuba and the United States is a welcomed opportunity to increase tourist arrivals to the Caribbean. The US is the region’s largest source market, producing nearly half of its tourism business. Last year the US welcomed over 12 million Americans to its shores. Any opportunity to substantially increase that number will be welcomed.
Cuba is a longstanding and active member of the Caribbean Tourism Organization, having joined the organization in 1992. The US is engaging the destination in its efforts in Canada, Latin America, and Europe, and looks forward to including Cuba in its programs in the United States. A small but important breakthrough in 2002 was made when the US succeeded in its efforts to secure a visa for the then Coordinator of International Affairs in the country’s Ministry of Tourism, Orlando Rangel Delgado, to attend Caribbean Week in New York. A much broader participation in all CTO-organized events is anticipated.
The CTO proudly promotes an exciting, diverse tourism product offered by its over 30 member countries. Cuba is an integral part of the diversity. The US supports its members’ initiatives and will continue to provide the technical and other resources necessary to grow viable source markets and create sustainable tourism development strategies. This is an important part of the CTO’s overall vision for the Caribbean.
