Points announces long-term agreement with United Airlines

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Written by Linda Hohnholz

TORONTO, Canada – Points, the global leader in loyalty currency management, announced today that the Company has entered into a new long-term principal relationship with United Airlines’ subsidiary Mi

TORONTO, Canada – Points, the global leader in loyalty currency management, announced today that the Company has entered into a new long-term principal relationship with United Airlines’ subsidiary MileagePlus.

Points has entered into a long term agreement with United Airlines MileagePlus to power its Buy, Gift and Transfer and Reinstate Miles, and several other ancillary products available to MileagePlus members.
All programs are immediately available to MileagePlus members.

“United MileagePlus is one of the largest and most recognized loyalty programs in the world and we are thrilled to welcome their 95 million worldwide members to our platform,” said Rob MacLean, CEO of Points.
“Our partnership with United Airlines MileagePlus reflects the broadest and most comprehensive strategic relationship in our history. We have been extremely impressed with the innovative approach to loyalty that MileagePlus has consistently demonstrated and are very excited to be working with such a creative and focused team to continue to bring new and exciting concepts to market.”

In conjunction with this announcement, Points acquired substantially all of the assets of Crew Marketing International, Inc., a long-time MileagePlus vendor. Further details will be provided in a separate release.

Mr. MacLean continued, “We expect a seamless transition of the core Buy, Gift and Transfer products to our Loyalty Commerce Platform in the first quarter of 2015. We also look forward to leveraging our Loyalty Commerce Platform, and Crew’s innovative technology and commercial applications to power additional loyalty commerce solutions.”

“With over 200 products in market with over 50 global loyalty partners, the Points Loyalty Commerce Platform is among the most respected worldwide. On the heels of today’s United MileagePlus announcement, Points will have announced or launched over 40 products and added 9 new partners to our Loyalty Commerce Platform since the beginning of 2014.

This substantial progress aside, the global loyalty market continues to provide significant runway for future growth. Continuing to add new partners, enhancing relationships with existing partners, and driving further innovation and engagement throughout the broader loyalty industry are expected to be core drivers of our future growth,” concluded MacLean.

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Avatar of Linda Hohnholz

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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