India scores with sports tourism

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Written by Linda Hohnholz

INDIA (eTN) – India is making great strides in the promotion of sports tourism, as part of its policy of boosting tourism arrivals.

INDIA (eTN) – India is making great strides in the promotion of sports tourism, as part of its policy of boosting tourism arrivals. One salient feature of this phenomenon is the involvement of celebrities in various fields. Naturally, among those being targeted to promote sports tourism are the people who have made a mark in different sports and games.

While no figures are available to give the exact quantum of how many people come and go for sports events, it is known that this figure is constantly rising. Several travel agents specialize in promoting sports tourism which has a great resilience to withstand any fall in numbers, unlike other segments of tourism. The coming up of good stadia in several cities in India has boosted this sentiment. Interestingly, more and more Indians are going out of the country to play and watch different games.

One recent example of this is the tie-up of Musafir.com (โ€œMusafirโ€ means traveler) with the UAE Royals team, to promote tennis. The International Premier Tennis League being promoted has received a good response. Sachin Gadoya, co-owner of the UAE Royals and Musafir.com says that by 2018, they aspire to be in the first 5 with a market share of 8%. Vijay Kesavan, CEO of Musafir.com, India, says that they are targeting a rich user experience, with a focus on new destinations and the use of mobiles. One USP (unique selling point) is that they have lined up an efficient policy to handle cancellations.

Earlier, leading companies like Orient Express, LPTI, and Kuoni, also had successful forays into sports tourism.

Musafir.com has partnered with the world-famous cricketing icon, Sachin Tendulkar, to be its brand ambassador.

About the author

Avatar of Linda Hohnholz

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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