Flight bookings via mobiles double in the last year

phone_1
phone_1
Avatar of Linda Hohnholz
Written by Linda Hohnholz

WYSE Travel Confederation has launched a Millennial Traveler report today to coincide with its “Understanding the Millennial Traveler” seminar which took place at World Travel Market (WTM) in Lond

WYSE Travel Confederation has launched a Millennial Traveler report today to coincide with its “Understanding the Millennial Traveler” seminar which took place at World Travel Market (WTM) in London this afternoon.

The report is part of a series that analyses the travel behavior and attitudes, plus identifies a number of trends amongst more than 7,600 travelers aged 18 – 30 from over 100 countries, who were polled earlier this year.

The key findings of the first report include:

Millennial Traveler trends

• Australia and the United States are the preferred next trip destinations (each at 11%), followed by the United Kingdom (8%).

• Family and friends are the most influential source of travel information for 67% travelers.

• 80% of respondents feel travel reviews have a real influence on their decisions, with 56% posting online reviews after a trip.

• 7% report having booked a flight by mobile phone or tablet compared to 3.8% in WYSE Travel Confederation’s New Horizons study, published in 2013.

• 12.5% reported experiencing difficulties related to visa regulations when travelling.

• 50% reported spending over EUR 1,000 for their whole trip – EUR 100 more than the average trip spend for an international tourist.

Millennial Traveler attitudes

• Mobile use is high, with 43% using their phones every five minutes.

• 23% are keen to hang out with as many nationalities as possible while travelling, compared to 8% who prefer to seek out other travelers from their own country.

• Top travel motivators are to experience everyday life in another country and increase knowledge, whilst relaxing and being calm are at the bottom of the travel to-do list.

• Important features such as tasty food and friendly locals underline the millennial traveler’s desire for local experiences.

Speaking at WTM today David Chapman, Director General of WYSE Travel Confederation, said: “Young travelers of the millennial generation represent 20% of international travelers. By 2020, 320 million international trips are expected to be made by youth travelers each year, a staggering 47% increase from 217 million in 2013.

“Through regular insights into the millennial traveler’s attitude to travel, such as that provided by our new Millennial Traveler report, WYSE Travel Confederation aims to help provide the travel community with the tools it needs to understand this fast-growing and increasingly influential market.”

The Millennial Traveler report is available free of charge to WYSE Travel Confederation members and is available to purchase by non-members. To download the report or find or to find out more about becoming a WYSE Travel Confederation member, visit www.wysetc.org.

About the author

Avatar of Linda Hohnholz

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

Share to...