WTM youth tourism program: New insight

wtm 2014 - Copy_2
wtm 2014 - Copy_2
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Written by Linda Hohnholz

WYSE Travel Confederation will release the results of its recent analysis of the behaviors and attitudes of millennial travelers during the two-day youth travel program at next month’s World Travel

WYSE Travel Confederation will release the results of its recent analysis of the behaviors and attitudes of millennial travelers during the two-day youth travel program at next month’s World Travel Market (WTM).

The Millennial Traveller report looks at travel trends among 18-35 year olds and is based on the results of a survey completed by over 6,000 young travelers from more than 100 countries in June this year.

The study’s key findings will be presented by David Chapman, Director General of WYSE Travel Confederation, at WTM London 2014 during the “Understanding the millennial traveler” session on Wednesday, November 5, at 1530 hours (South Gallery 13-14). Chapman will be joined by three panelists: Carl Michel, Executive Chairman at Generator Hostels; John Firth, UK and European Sales Manager at WAYN.com; and Anthony Stone, Global Campaign Manager at STA Travel.

David Chapman said: “As one of the most important events in the travel industry’s annual calendar, WTM is a prime opportunity for us to highlight the opportunities that the youth travel market presents within the global tourism industry. We are delighted to be headlining WTM’s first ever youth tourism program.

“The millennial generation is growing up in a technologically-advanced world where traveling and communication go hand-in-hand and are easier than ever before. By providing insights into the trends these influential travelers are driving, we aim to provide travel professionals with a better understanding of the long-term opportunities they can explore within this unique sector and, ultimately, better cater to the needs and interests of millennial travelers.”

To coincide with the session, WYSE Travel Confederation will be launching its new Millennial Traveler report next week. The report, which will be available free of charge to WYSE Travel Confederation members, will include more detailed information on the survey’s key findings.

WYSE Travel Confederation will also lead a panel discussion during WTM focused on the hostel sector, “The emergence of brands in the hostel sector: opportunity or threat?,” to be held on Tuesday, November 4, at 1400 hours (South Gallery 15-16).

About the author

Avatar of Linda Hohnholz

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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