PATA Adventure Travel and Responsible Tourism Conference and Mart 2016 kicked off today

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The PATA Adventure Travel and Responsible Tourism Conference and Mart 2016 (AT&RTCM 2016) kicked off today in Thailand’s northernmost province of Chiang Rai, welcoming more than 200 top travel execu

The PATA Adventure Travel and Responsible Tourism Conference and Mart 2016 (AT&RTCM 2016) kicked off today in Thailand’s northernmost province of Chiang Rai, welcoming more than 200 top travel executives who promote adventure and sustainable travel options in destinations across the globe. The event is being held at the Dusit Island Resort Chiang Rai, from February 17-19, under the theme “Creating Experiences, Sharing Opportunities.”

The event’s supporter, the Tourism Authority of Thailand (TAT) has chosen Chiang Rai as the host venue to illustrate Thailand’s long-term commitment to promote the “balanced philosophy” of tourism, which ensures that economic benefits of tourism go hand-in-hand with environmental and cultural preservation. The former capital of the great Lanna Kingdom, Chiang Rai is a fascinating province filled with cultural and natural wonders, and is also a centre for community development projects helping rural villagers develop their attractions without adversely affecting their natural and cultural assets.

Mr. Yuthasak Supasorn, TAT Governor said, “On behalf of TAT, it gives me great pleasure to welcome all adventure and sustainable travel experts with a half-day tour of Chiang Rai on the event’s first day. I hope that the tour will help reiterate Thailand’s ongoing commitment to promote adventure and community-based tourism towards sustainable tourism development, as well as set the tone for the three-day niche event, which brings together the public and private sectors involved in adventure travel and responsible tourism to discuss new opportunities for promoting environmental protection and social sustainability within the industry.”

Mr. Mario Hardy, PATA CEO added, “On behalf of PATA, I would like to thank everyone at TAT for their generous support and gracious hospitality. This event has enjoyed outstanding success in recent years in countries such as Nepal and Bhutan and now we are delighted to have the opportunity to focus upon the many opportunities for adventure travel and responsible tourism in Thailand.”

The conference programme on 18 February included two representatives of TAT speaking at the event: Mr. Chattan Kunjara Na Ayudhya, Executive Director – Advertising and Public Relations Department, who spoke in the session titled ‘ Sharing Opportunities: Building Back Better after a Disaster’; and Mr. Ben Fleming, Marketing Manager – LA Office, who shared his views on how best to design effective cooperative marketing campaigns.

Other topics featured on the conference programme included: ‘Creating Experiences that Challenge, Delight and Inspire’; ‘Best Practices in Responsible Tourism from the ASEAN Region’; The Inbound Marketing Playbook; ‘The New Adventure Market: Understanding the Indian and Chinese Adventure Traveller’, and ‘Crossroads: Adventure and Responsible Travel off the Beaten Path’.

Meanwhile, the one-day travel mart on 19 February is the centre stage for sellers and buyers involved in the world of adventure travel and responsible tourism to conduct business.

TAT is hosting a welcome dinner reception on 18 February at the Le Meridien Chiang Rai Resort. In addition, the pre- and post-tours on 17 and 20 February are to showcase the best practices on Thailand’s adventure travel and responsible tourism options in unique routes, comprising Wat Rong Khun – Singha Park, Mae Kok River Boat Trip, Hilltribe Museum, Cycling Tour, Doi Tung Coffee Factory, Hilltribe Day Trek, as well as a glimpse into the organic farming initiatives at the host hotel (Dusit Island Resort Chiang Rai).

Mr. Yuthasak added, “Once again, I would like to thank PATA for choosing Chiang Rai, following the successful AT&RTCM events in Bhutan and Nepal in the previous year. The hosting of this event is in line with TAT’s mission that recognises the importance of tourism in generating sustainable economic growth and providing jobs and income for millions of Thais, ensuring a higher quality of life. There are many more responsible tourist destinations all over Thailand, and we’d like to encourage tourists to have green and responsible hearts and act kindly and travel with respect and responsibility for the local culture and natural environment everywhere they go, too.”

PATA Adventure Travel and Responsible Tourism Conference and Mart 2016 kicked off today

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patpapap
Avatar of Juergen T Steinmetz

CHIANG RAI, Thailand – The PATA Adventure Travel and Responsible Tourism Conference and Mart 2016 (AT&RTCM 2016) kicked off today in Thailand’s northernmost province of Chiang Rai, welcoming more

CHIANG RAI, Thailand – The PATA Adventure Travel and Responsible Tourism Conference and Mart 2016 (AT&RTCM 2016) kicked off today in Thailand’s northernmost province of Chiang Rai, welcoming more than 200 top travel executives who promote adventure and sustainable travel options in destinations across the globe. The event is being held at the Dusit Island Resort Chiang Rai, from February 17-19, under the theme “Creating Experiences, Sharing Opportunities.”

The event’s supporter, the Tourism Authority of Thailand (TAT) has chosen Chiang Rai as the host venue to illustrate Thailand’s long-term commitment to promote the “balanced philosophy” of tourism, which ensures that economic benefits of tourism go hand-in-hand with environmental and cultural preservation. The former capital of the great Lanna Kingdom, Chiang Rai is a fascinating province filled with cultural and natural wonders, and is also a centre for community development projects helping rural villagers develop their attractions without adversely affecting their natural and cultural assets.

Mr. Yuthasak Supasorn, TAT Governor said, “On behalf of TAT, it gives me great pleasure to welcome all adventure and sustainable travel experts with a half-day tour of Chiang Rai on the event’s first day. I hope that the tour will help reiterate Thailand’s ongoing commitment to promote adventure and community-based tourism towards sustainable tourism development, as well as set the tone for the three-day niche event, which brings together the public and private sectors involved in adventure travel and responsible tourism to discuss new opportunities for promoting environmental protection and social sustainability within the industry.”

Mr. Mario Hardy, PATA CEO added, “On behalf of PATA, I would like to thank everyone at TAT for their generous support and gracious hospitality. This event has enjoyed outstanding success in recent years in countries such as Nepal and Bhutan and now we are delighted to have the opportunity to focus upon the many opportunities for adventure travel and responsible tourism in Thailand.”

The PATA AT&RTCM 2016 comprises of a one-day conference and a one-day travel mart, as well as pre- and post-event tours.

The conference on 18 February will see two representatives of TAT speak at the event: Mr. Chattan Kunjara Na Ayudhya, Executive Director – Advertising and Public Relations Department, who will speak on Sharing Opportunities: Building Back Better after a Disaster, and Mr. Ben Fleming, Marketing Manager, LA Office, who will talk on Sharing Opportunities: How to Design Effective Co-operative Marketing Campaigns.

Other topics featured on the conference programme include: ‘Creating Experiences that Challenge, Delight and Inspire’; ‘Best Practices in Responsible Tourism from the ASEAN Region’; The Inbound Marketing Playbook; ‘The New Adventure Market: Understanding the Indian and Chinese Adventure Traveller’, and ‘Crossroads: Adventure and Responsible Travel off the Beaten Path’.

Meanwhile, the one-day travel mart on 19 February will be the centre stage for sellers and buyers involved in the world of adventure travel and responsible tourism to conduct business negotiations.

TAT is hosting a welcome dinner reception on 18 February at the Le Meridien Chiang Rai Resort. In addition, the pre- and post-tours on 17 and 20 February are to showcase the best practices on Thailand’s adventure travel and responsible tourism options in unique routes, comprising Wat Rong Khun – Singha Park, Mae Kok River Boat Trip, Hilltribe Museum, Cycling Tour, Doi Tung Coffee Factory, Hilltribe Day Trek, as well as a glimpse into the organic farming initiatives at the host hotel (Dusit Island Resort Chiang Rai).

Mr. Yuthasak added, “Once again, I would like to thank PATA for choosing Chiang Rai, following the successful AT&RTCM events in Bhutan and Nepal in the previous year. The hosting of this event is in line with TAT’s mission that recognises the importance of tourism in generating sustainable economic growth and providing jobs and income for millions of Thais, ensuring a higher quality of life. There are many more responsible tourist destinations all over Thailand, and we’d like to encourage tourists to have green and responsible hearts and act kindly and travel with respect and responsibility for the local culture and natural environment everywhere they go, too.”

PATA Adventure Travel and Responsible Tourism Conference and Mart 2015

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Avatar of Linda Hohnholz
Written by Linda Hohnholz

The Pacific Asia Travel Association (PATA) is pleased to be organizing the PATA Adventure Travel and Responsible Tourism Conference and Mart 2015 (AT&RTCM 2015) in Thimphu, Bhutan on February 4-6, 201

The Pacific Asia Travel Association (PATA) is pleased to be organizing the PATA Adventure Travel and Responsible Tourism Conference and Mart 2015 (AT&RTCM 2015) in Thimphu, Bhutan on February 4-6, 2015. The event, under the theme, “Explore Beyond Tourism – Celebrate Happiness”, follows up on the success of AT&RTCM 2012 held in Paro, Bhutan, the first B2B travel trade event ever held in the country. AT&RTCM 2015 is generously hosted by the Tourism Council of Bhutan and supported by the event’s official carriers, Druk Air and Bhutan Airlines.

The PATA Adventure Travel and Responsible Tourism Conference and Mart 2015 is a three-day niche event that brings together tourism professionals involved in adventure travel and responsible tourism to discuss creating new opportunities for promoting environmental protection and social sustainability within the industry. The event will bring together the public and private sectors to address issues facing the adventure travel, responsible and sustainable tourism industries.

Martin Craigs, PATA CEO, stated, “PATA is proud to be returning to Bhutan to again show travel trade professionals first hand about this magical destination and the travel opportunities it has to offer. During these challenging times, Bhutan is the perfect place to celebrate happiness, explore beyond tourism and examine responsible and sustainable tourism growth across the region.”

Chhimmy Pem, Director, Tourism Council of Bhutan, said, “The Tourism Council of Bhutan (TCB) is privileged to host the PATA Adventure Travel and Responsible Tourism Conference and Mart 2015 in Bhutan. The kingdom’s growing reputation as one of the most sought-after travel destinations has been further validated by PATA in awarding Bhutan to host the event for the second time.”

The conference and travel mart will take place in the Kingdom’s capital city of Thimphu, located in the western Bhutan region. The capital is the main centre of commerce, religion and government in the kingdom. The city is home to spectacular landscapes, monasteries and sacred sites, including the famous Tashichho Dzong, National Memorial Chorten, Textile Museum, a variety of markets and the Buddha Dordenma Statue.

The juxtaposition of ancient tradition and modernity make Thimphu the ideal location for visitors to break away from their tour itinerary and immerse themselves in the lifestyle of contemporary Bhutanese. This year- 2015, Bhutan has declared as Visit Bhutan 2015 to celebrate the 60th birth anniversary of the 4th King His Majesty Jigme Singye Wangchuk. Colourful festivals, events and activities held in different parts of Bhutan will be arranged throughout the year.

“Bhutan continues to endeavour to provide a unique experience as it confronts change by nurturing social, political and economic transformation guided by the philosophy of Gross National Happiness. At a time when the world is facing numerous crises, this small kingdom hopes to inspire large global powers with a different approach to development and change,” added Ms Pem. “The Tourism Council of Bhutan (TCB) on behalf of the Royal Government of Bhutan would like to welcome all the delegates to the PATA Adventure Travel and Responsible Tourism Conference and Mart 2015 in Thimphu, Bhutan. We look forward to a successful AT&RTCM 2015.”

The Travel Mart offers a tremendous platform for sellers and buyers involved in the world of adventure travel to secure effective business appointments through its well-proven system of pre-matched appointments. It is an excellent opportunity to seek out new frontiers and create new business opportunities.

The Conference will explore various topics including “Linking National Philosophy to Tourism”, Millennials/Youth Travellers, Future Trends of Adventure Travel, and Success and Challenges in Community Based Tourism.

About the author

Avatar of Juergen T Steinmetz

Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1977).
He founded eTurboNews in 1999 as the first online newsletter for the global travel tourism industry.

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