Travel without borders is the theme of this event.
Canadian LGBT travelers annually spend $8.5 Billion on travel; Travel Gay Canada brings together tourism professionals from across North America to show businesses and destinations how to understand and market to this very important consumer segment.
October 23 and 24 2014 Windsor Ontario hosts an intense 2 day conference with such topics as โTrends with Benefitsโ by speaker Max Valiquette named one of Canadaโs โmost influential marketersโ by Marketing magazine. Other topics include โLeveraging Social Media to Grow LGBT Market Shareโ, โUnderstanding the Canadian LGBT Travel Marketโ and โResearch and Insights into China โ the largest LGBT market in the world is open for businessโ.
โWe have a dynamic program with speakers from across North America that will allow delegates to leave with a strong knowledge of who the LGBT market is and how they can develop their own LGBT marketing strategyโ, says Travel Gay Canada President, Colin Sines.
โLGBT travelers spend nearly twice as much per trip in Canada than other visitors and the trend shows this number has been increasing every year. There are very few market segments that have been showing this growth for several years, canโt imagine any business not wanting to attract this market segment, says Sines.