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Airline Aims To Advertise On Bald Heads

Air New Zealand: Few bold heads wanted

Air New Zealand: Few bold heads wanted
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By npr.org | Sep 10, 2008

Air New Zealand is looking for a few bald-headed frequent fliers. It's all part of the company's new advertising venture. The airline will pay $666 a head to 50 passengers willing to work as "cranial billboards" and use their shiny heads to publicize a new speedy check-in service. The airline will hold auditions next week. Winners will be shaved — if necessary — on the spot and branded with a temporary tattoo advertisement.




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