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New slogan does not fly with Garuda

Indonesia's Garuda to revise incorrect tourism slogan

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Dec 23, 2007

JAKARTA (eTN) - Indonesian flag carrier Garuda Indonesia is willing to rectify the Visit Indonesia Year 2008 slogan painted on its 10 planes serving international routes.

The slogan, "Celebrating 100 Years of Nation's Awakening," has been criticized as "grammatically incorrect" and "awkward."

The Ministry of Culture and Tourism has said it would accommodate critics by revising the slogan to "Celebrating 100 Years of National Awakening."

"We haven't gotten orders to change the slogan on our aircraft, but we will make a revision soon after we get a request from the Ministry of Culture and Tourism," Garuda spokesman Pujobroto was quoted Saturday by English-language newspaper The Jakarta Post as saying.

Pujobroto added that Garuda would foot the bill and would not complain to the ministry.

"We used the tag line as part of our responsibility to support the tourism industry. If there is any change to the tag line, we will pay."

The replacement is estimated to cost up to 20 million rupiah (about 2,139 U.S. dollars) per plane.

Indonesia's Garuda to revise incorrect tourism slogan

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