Aircalin shows national pride with new A320 aircraft

Aircalin
Aircalin
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Written by Linda Hohnholz

To support the development of its regional network, at the request of New Caledonia’s major tourism stakeholders and under the aegis of ADANC (Agency for Air Services to New Caledonia), Aircalin has a

To support the development of its regional network, at the request of New Caledonia’s major tourism stakeholders and under the aegis of ADANC (Agency for Air Services to New Caledonia), Aircalin has acquired a new A320 aircraft.

The F-OZNC registered aircraft, leased for a 6 year period, will leave the ST Aerospace hangers in Singapore en route for Noumea in early August.

Refitted and upgraded to current standards, the plane will arrive flaunting a livery of emblematic New Caledonian colours.

โ€œThis is an exciting time for the airline; as a lever for local tourism development, Aircalin is affirming its total commitment as a key player in promoting New Caledonia at every airport covered by our network.โ€ sayd Aircalin CEODidier Tappero,

Since the addition of new aircraft to the fleet between 2002 and 2003, although a complete cabin refurbishment was completed in late 2012, the outer appearance of our aircraft has changed very little.

The only noteworthy change to our livery was the introduction of the heart-shaped logo adopted by the 3 Provincial Tourism Boards. Seizing the opportunity offered by work on its new aircraft, Aircalin decided to revisit and refresh its livery design.

The new A320 will thus be the first aircraft to proudly display the new colours. The livery design will then be gradually rolled out across the entire fleet.

The two A330 aircraft will be repainted one after another when they undergo their Heavy Maintenance Checks scheduled over the period from 16 August and 28 October 2014*. And finally, in 2015, the second A320 will also undergo its Heavy Maintenance Check and emerge with the new livery design.

Why a new liver
. Pursuing a coordinated strategy
Expanding our regional network with non-stop flights to Melbourne, growing our fleet with the addition of a new medium-haul aircraft, unveiling a new livery… Aircalin is consolidating its position as a leading player in the tourism industry and its key role in actively promoting New Caledonia.

. Aircalin: promoting New Caledonia abroad.
With 22 international flights per week to 10 destinations in Japan and the Pacific, our aircraft, sporting their exciting new livery, will play a crucial role in promoting and boosting, with eye-catching efficiency, the image of New Caledonia in the international marketplace.

. A truly New Caledonian airline
Reflecting our cabin designs, our new livery is an evocative tribute to New Caledonia’s natural and cultural wealth and diversity. We bear the colours of our country with pride!

Designing a new livery

Local PR & communications agency White Rabbit created the livery concept in line with rigourous specifications laid down by Aircalin: “To complement our new cabins, we need to give our aircraft a powerful visual identity designed to encapsulate and project the essence of New Caledonia abroad and to strike a strong chord with New Caledonians.”

. Blending contemporary style and tradition

The new livery is a blend of traditional symbols and innovative graphics, incorporating sculptural motifs inspired by Kanak art and stylised to create an overall design with an ultra-modern feel.

. The natural beauty of New Caledonia,

. The waters of New Caledonia’s lagoon, a world heritage of intact ecosystems
. New Caledonia’s skies, so often blue, synonymous with taking flight, travel and discovery
. New Caledonia’s fiery red soil, its biodiversity and flora – adopted as the airline’s emblem.

. Driving tourist industry development
Aircalin has retained and enhanced, in white on a blue background, the logo shared by New Caledonia’s 3 Provincial Tourism Boards.

About the author

Avatar of Linda Hohnholz

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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