Aloft brand set to amp up social buzz in India’s Silicon Valley

BENGALURU, India – Starwood Hotels & Resorts Worldwide, Inc, today announced the opening of Aloft Bengaluru Cessna Business Park in the city’s hot new hi tech hub. Aloft Bengaluru Cessna Business Park marks the second Aloft Hotel in Bengaluru. Managed by Starwood, the hotel is owned by the Prestige Group, a leading real estate developer in India with a diversified portfolio of hospitality, leisure, and retail, commercial and residential assets.

With 191 stylish guest rooms including 13 Suites, Aloft Bengaluru Cessna Business Park is located within the 4.5 million square feet Prestige Cessna Business Park which houses marquee IT companies. The hotel’s stylish urban design, buzzing bar and vibrant social scene is set to make Aloft the hottest destination in this fast growing market.

“As Aloft continues its incredible global growth, with its emphasis on design, combined with tech-savvy features and vibrant social atmosphere, the brand is attracting a rapidly growing group of loyal travelers around the world,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “Pioneering initiatives in music, design and technology have positioned Aloft as the must-have brand for the next generation of travelers, and we’re quickly gaining traction in the Indian market amongst the country’s young and tech driven society.”

Aloft Bengaluru Cessna Business Park boasts atmospheric public spaces where guests can mix and mingle, read, work or play a game of pool at the Re:mixSM lounge or grab a drink and enjoy “Live @ Aloft Hotels” that showcases live band performances by emerging artists at the signature w xyzSM bar. Spacious loft inspired guest rooms feature the brand’s signature 9 feet high ceilings, oversized windows, an ultra-comfortable platform bed and walk-in showers with Bliss Spa® bath amenities. Designed for the millennial traveler in mind, Aloft Bengaluru Cessna Business Park offers fast and free WiFi throughout the hotel. Each room is equipped with a unique plug-and-play connectivity solution that connects most electronic devices to the 42’’ LED TV, turning the room into a high-tech office as well as an entertainment centre.

Recreational facilities at the hotel include Re:chargeSM fitness centre and SplashSM pool. Get a quick foodie fix at Re:fuel by AloftSM, a one-stop, 24-hour grab-and-go food and beverage area or enjoy a leisurely meal at the hotel’s urban cool café style restaurant, Nook.

The hotel offers 10,050 square feet of meeting space with largest banquet hall being 411 square meters, 7 tactic meeting rooms equipped with the latest generation of audio-visual hardware and an outdoor terrace Backyard providing the perfect creative spaces for business meetings or social gatherings.

“Aloft Bengaluru Cessna Business Park is a significant addition to the brand’s portfolio in India and will energize the hotel market by meeting the pent-up demand for stylish, lifestyle hotel brands,” said Dilip Puri Managing Director India and Regional Vice President South Asia, Starwood Hotels and Resorts India Private Limited. “This new generation Aloft Hotel underscores the strength of Starwood’s network and the power of the Aloft brand. We expect the new Aloft to become a local hotspot, attracting both savvy travelers and tech professionals in the area to its always abuzz social scene,” he added.

“This is undoubtedly one of the finest business hotels in Bangalore currently and we hope that the people in Prestige Cessna Business Park will make the most of the unique amenities and recreational facilities provided by Aloft. With India being at the forefront of a booming economy we see a huge opportunity to develop lifestyle Hotel brands within Tech Parks, a trend which is currently nascent but growing very fast. At the Prestige Group we are ahead of the game and look forward to continue this trend. We are happy to be associated with Starwood Hotels and hope to work together closely on many more such ventures in future, said Mr. Irfan Razack – CMD, Prestige Group.