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Creating New Brand In Online Vacation Rental Booking Space

Former Microsoft and Visio Marketing VP Gary Gigot joins LiveRez team

eTN  Aug 26, 2008

BOISE, ID (August 26, 2008) - LiveRez, the emerging leader in online vacation rental booking software, welcomed Gary Gigot to their growing team of industry leaders. Gigot will serve as an advisor to the growing company, drawing on his extensive marketing experience in the technology industry. LiveRez, a complete online vacation rental property management solution, is focused on increasing bookings and making property managers fully operational to maximize online bookings.

Gigot brings tremendous experience in the areas of marketing and technology. As an investor in Visio Corporation, Gigot also signed on as their chief marketing officer, where he played a central role in positioning Visio as the leader in business drawing software ultimately resulting in a successful IPO and later a sale of the business to Microsoft. Gigot's technology experience includes serving as vice president of marketing at Microsoft from 1990 to 1994, where he managed the advertising, PR, research, channel, events and direct marketing disciplines. Additionally, Gigot spent 16 years in advertising at Leo Burnett and Ogilvy & Mather.

Gary remains an active philanthropist, having founded the Gigot Center of Entrepreneurial Studies at Notre Dame and the United Way of King County's "Out of the Rain" initiative to end homelessness. Gary currently sits on the Notre Dame Business School Advisory Council, the University of Washington College of Arts & Sciences Advisory Board and the Board of Managers of Northwest Horticulture.

"I became interested in both investing in and advising LiveRez because I saw a significant category opportunity, a capital efficient business model, and an inflection point in vacation rentals where LiveRez could be a significant driver of growth in property management channel," said Gigot.

Tracy Lotz, president and founder of LiveRez, welcomes the addition of Mr. Gary Gigot to the LiveRez team. "Gary has had direct experience in creating new software categories, such as business drawing and digital signatures, then helping develop the organization and business strategies to become the brand winner," said Lotz. "This is our quest, and his direct involvement in our business is a unique asset. Gary's added commitment to helping Boise businesses grow is icing on the cake."

LiveRez offers best-in-class websites, a booking engine, property management system, online marketing services, and a unique "Pay-As-You-Book" approach, which provides a mutually beneficial partnership between LiveRez and vacation rental managers.

By the end of 2008, LiveRez will have top Property Managers in the 200 most traveled destinations in North America, generating upwards of $600 million dollars in annual bookings.

Former Microsoft and Visio Marketing VP Gary Gigot joins LiveRez team

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