Rose-Marie Hoareau, the Director for Marketing at the Seychelles Tourism Board, led a delegation to Sao Paulo in Brazil to fly the Seychelles flag at the World Travel Market (WTM) Latin America Tourism Trade Fair. David Germain, the Seychelles Tourism Board Director for Africa & the Americas, and Gisele Abrahao, the Tourism Board’s representative office in Brazil, were also present with the small private sector group eager to work with the islandsโ Tourism Board in order to claim a fair share of this big market.
Seychelles works in conjunction with South Africa for twin-center holidays from Brazil using South African Airways (SAA) and Air Seychelles. Marketing is now also being promoted with Dubai and Abu Dhabi using Emirates and Etihad.
The Seychelles Tourism Board has been working on this potential market for the last couple of years and the interest by tour operators selling the โBig Five Safariโ option of Africa who are now promoting the Seychelles as a โmustโ addition.
The delegation at the WTM Latin America Tourism Trade Fair returned satisfied with optimism that this potential market will deliver benefits for the Seychelles tourism industry.
Seychelles is a founding member of the International Coalition of Tourism Partners (ICTP) .