Avis renews exclusive partnership with British Airways

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Avatar of Linda Hohnholz
Written by Linda Hohnholz

PARSIPPANY, NJ- Avis Budget Group, Inc and British Airways have entered into a multi-year exclusive global partnership agreement to provide British Airways customers with access to Avis Car Rental veh

PARSIPPANY, NJ- Avis Budget Group, Inc and British Airways have entered into a multi-year exclusive global partnership agreement to provide British Airways customers with access to Avis Car Rental vehicles, along with other travel benefits. The new agreement represents a renewal of the 15-year-old cross-marketing relationship between Avis Budget Group and British Airways, the largest international air carrier in the United Kingdom.

As part of the agreement, business and leisure travelers visiting
British Airways’ website www.ba.com, are able to make an Avis
reservation as a stand-alone car reservation, by adding a vehicle
rental to an existing flight booking, or by reserving a flight-plus-car
holiday package. Customers who prefer to contact a British Airways call
center can also enjoy the convenience of reserving an Avis vehicle
directly with British Airways’ own reservation agents*.

In addition, approximately three million British Airways Executive Club
members around the world enjoy additional benefits from the
partnership. These include money-saving offers on Avis rentals, the
ability to add one free additional driver with every rental and the
opportunity to earn British Airways Executive Club and Avios travel
rewards points on rentals.

“The recent opening of the Avis Car Rental location at Heathrow
Terminal 5, British Airways’ flagship terminal, is just one of the many
ways that we have worked hard to tailor our products and services to
the needs of this important partnership,” said Larry De Shon,
president, Europe, Middle East and Africa, Avis Budget Group. “We’re
very proud to renew our exclusive agreement with British Airways and
look forward to more partnership innovations and incremental rental
volume over the coming years.”

The new agreement also provides the companies with the option to bring
Budget Car Rental into the partnership during the lifetime of the
agreement.

“To be extending our long-standing relationship with Avis gives our
customers continued access to premium products and services, as well as
competitively priced car hire as well as fly and drive holidays
worldwide,” said Claire Bentley, managing director at British Airways
Holidays. “The fact that during the lifetime of the agreement, we have
the option of bringing the Budget brand into our ancillary portfolio
also makes this announcement great news for our customers.”

About the author

Avatar of Linda Hohnholz

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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