Enhanced features optimize online experience at EIBTM website

Last year eibtm.com received over 1.56 million web page views and with the new platform and optimized SEO, this is expected to increase even further, adding even more value to EIBTM exhibitors listed

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Last year eibtm.com received over 1.56 million web page views and with the new platform and optimized SEO, this is expected to increase even further, adding even more value to EIBTM exhibitors listed in the online directory.

Today, EIBTM announced that its new 2014 website has been redesigned to further optimize the userโ€™s experience and increase communication with all attendees.

With the new format and design, users can now navigate the site more efficiently. This change is aimed at making the content for visitors easy to access and to gather all up to date information about this yearโ€™s show as early as possible, in order to plan their visit and benefit from being โ€œin the know.โ€

The new features have also been created to enhance the communication between attendees and the EIBTM Team before, during and after the show, by including a โ€˜Join the Networkโ€™ section, enabling all to keep up to date with the latest news and developments of the show and participants.

The enhanced features include the following:

โ€ข Show Planner Login: The show planner tool allows all attendees, after signing up and logging in at www.eibtm.com, to organize their days ahead of time and to ensure that they make the most out of their visit

โ€ข News & Social: Attendees can keep up-to-date with EIBTM press releases, announcements and social media updates from Twitter, Facebook, LinkedIn, YouTube โ€“ and share updates to personal social networks

โ€ข Event Program: Nearer to the time a full program of complimentary EIBTM Knowledge sessions and Networking events for all attendees will be available

โ€ข Barcelona Guide: Providing quick links to local restaurants and top attractions

โ€œIt is essential for us to optimize the userโ€™s experience and to accommodate their needs as well as to have a continuous flow of communication with all of our exhibitors, visitors and partners. These new features are just the beginning of our website developments. We will be seeing further add-ons within the next few months including even more Spanish information for visitors,โ€ said Graeme Barnett, Senior Exhibition Director, EIBTM.

EIBTM 2014 will take place from November 18-20, with the EIBTM Forum taking place the day before the exhibition on November 17. You can now register your interest on www.eibtm.com .

JOIN EIBTM ON:
Linked in: https://twitter.com/eibtmevent
Facebook: https://www.facebook.com/EIBTMevent

EIBTM is a member of the International Coalition of Tourism Partners (ICTP) .

WHAT TO TAKE AWAY FROM THIS ARTICLE:

  • The new features have also been created to enhance the communication between attendees and the EIBTM Team before, during and after the show, by including a โ€˜Join the Network' section, enabling all to keep up to date with the latest news and developments of the show and participants.
  • This change is aimed at making the content for visitors easy to access and to gather all up to date information about this year's show as early as possible, in order to plan their visit and benefit from being โ€œin the know.
  • โ€œIt is essential for us to optimize the user's experience and to accommodate their needs as well as to have a continuous flow of communication with all of our exhibitors, visitors and partners.

About the author

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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