Malta’s tourism optimistic about 2014

VALLETTA, Malta – Tourist arrivals last year grew by 9.6 percent, according to the quarterly Deloitte survey carried out of the Malta Hotels and Restaurants Association.

VALLETTA, Malta – Tourist arrivals last year grew by 9.6 percent, according to the quarterly Deloitte survey carried out of the Malta Hotels and Restaurants Association.

Presenting the report, Deloitteโ€™s Raphael Aloisio said occupancy levels increased by two per cent, 1.5 percent and 6.9 percent for the 5-star, 4-star and 3-star categories respectively and guest nights grew by 8.7 percent.

The report showed that the average achieved room rate for 5-star hotels stood at โ‚ฌ111.8, more than twice that of the four-star sector. The gross operating profit, which took into account the rate and occupancy, was โ‚ฌ12,469, โ‚ฌ6,887 and โ‚ฌ2,723, for the five- four- and three-star categories, respectively. In 2009 the figures were โ‚ฌ7,514, โ‚ฌ4,475 and โ‚ฌ1,226.

According to the report, four in every five 5-star hotels believe rates will be much better or better while 75 percent of the four-stars think they will be better. In the 3-star category 64 percent believed rates would improve.

Speaking on booking and rates in the first two months of this year, MHRA council member Julian Diacono said 72 percent reported better rates and there was an overall increase in bookings for March, April and May, unevenly spread across the hotel categories.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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