Reunion Tourism blitzes German market

IRT, short for Ile de la Reunion Tourism (Reunion Island Tourism), earlier in the week marketed the island’s attractions in the German market, visiting 5 key cities in the process.

IRT, short for Ile de la Reunion Tourism (Reunion Island Tourism), earlier in the week marketed the island’s attractions in the German market, visiting 5 key cities in the process. Capital Berlin, Frankfurt, Hamburg, Cologne, and Munich, where the team met invited guests from the travel industry, and also the media and travel bloggers to create linkages with individuals and publishing houses aimed to stimulate “friendly reporting” about the island.

Workshops and presentations focused on, among other highlights, the routes of the whales which can be seen in the waters of the Indian Ocean off the Reunion shores, scuba diving, the Vanilla Islands Organization cooperation with other key Indian Ocean islands, eco-tourism, crafts, culture, and, of course, the exotic blend of a French Indian Ocean island with a Creole influence and history.

Reunion Island Tourism ( www.reunion.fr ) will be present at the forthcoming ITB fair in Berlin in March, and the team is, according to information received, looking forward to showcasing the Ile de la Reunion from its sunniest side.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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