Kenya Tourist Board partners with private sector to increase South Africa market

As tourism arrivals from the traditional core markets for in particular the Kenya coast remain below expectations the Kenya Tourist Board (KTB) stepped up marketing efforts across Africa, and in parti

As tourism arrivals from the traditional core markets for in particular the Kenya coast remain below expectations the Kenya Tourist Board (KTB) stepped up marketing efforts across Africa, and in particular in destinations where Kenya Airways is flying to.

The Kenya Tourist Board has confirmed that a joint campaign to market Kenya in South Africa has been launched in close partnership with Kenya Airways. From within East Africa does Uganda provide the most visitors to Kenya but on the wider continent it is South Africa, just under four flying hours away from Johannesburg.

Other markets KTB has identified for growth are Nigeria and other more affluent countries in West Africa, to where Kenya Airways flies on a daily basis.

The tourism private sector, after a year of financial drought for KTB and the countryโ€™s tourism marketing efforts, is now awaiting the budget reading in March, when figures will be published of just how much added funding will be made available for the financial year 2014/15 and if cabinet secretary Phyllis Kandie can deliver on the promises made to the sector about increased spending for tourism marketing.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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