ETOA partners with the Digital Tourism Think Tank

ETOA has announced a new partnership with the Digital Tourism Think Tank. The Think Tank provides thought leadership to the tourism industry in digital marketing best practice.

ETOA has announced a new partnership with the Digital Tourism Think Tank. The Think Tank provides thought leadership to the tourism industry in digital marketing best practice. The partnership gives ETOA members access to the Think Tankโ€™s expertise in digital marketing and research, via a series of interactive masterclasses and events.

The first of these masterclasses is the Mobile Strategies Masterclass on 25th February at the Siemens Crystal building at Londonโ€™s Docklands.

Rachel Read, Head of Digital Trading at ETOA, said: โ€œWe are delighted to partner with the Digital Tourism Think Tank. As the online environment moves into new areas, our members face fresh challenges in digital trading. Keeping up with the multi-device, constantly connected traveller is high on the priority list for many of them. The Think Tankโ€™s research and expertise is invaluable to our members, and I look forward to the masterclass we have planned for 2014.โ€

Nick Hall, Managing Director of the Digital Tourism Think Tank: โ€œWe kicked-off 2014 with our #OnTheRoad tour, taking the Digital Tourism Think Tank throughout Europe, Middle East and Asia. We are particularly pleased to announce this new partnership with ETOA, which widens our reach beyond destinations to the whole tourism industry, as we promote thought leadership in digital. Working closely together, our partnership will bring a new series of masterclasses, training, campus events and research alongside much needed benchmarking of industry performance and competitiveness in digital.โ€

Join us for our first advanced training masterclass on best practice in tourism digital marketing – Mobile Strategies Masterclass. Learn from experts on the fundamentals of mobile marketing and strategy. Explore the trends in mobile technology and innovative best practice case studies.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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