Worldhotels welcomes first branded hotel in Milan

FRANKFURT, Germany – Worldhotels is announcing another addition to its growing portfolio of branded hotels: Worldhotel Cristoforo Colombo Milan is the first hotel in the city – and with the Worldhotel Ripa Roma – the second in Italy to carry the Worldhotel name. The hotel relies on Worldhotels’ global exposure and the group’s commercial strength to maximise its international business.

Worldhotel Cristoforo Colombo is located in the heart of the city, right on Corso Buenos Aires – one of Milan’s most frequented shopping streets – and offers 119 recently refurbished guest rooms, state-of-the-art meeting facilities, its exclusive Hado SPA and the renowned L’Uovo di Colombo restaurant.

With this high-quality addition, Worldhotels is strengthening its presence in Milan, where it currently represents five hotels, all true ambassadors of authentic Italian hospitality. The group sees great potential for growth in Italy and aims to expand its portfolio in other key destinations in the country.

“Worldhotel Cristoforo Colombo perfectly complements our strong base of hotels in Milan and Italy”, says Robert van der Graaf, Regional Vice President Full Licence EMEA at Worldhotels. “We are looking forward to working closely with the hotel to deliver maximum results, and as a consequence, also support the entire destination.”

Antonio Viscardi, Owner of Worldhotel Cristoforo Colombo, adds: “We were looking for a strong partner in the upscale segment, who could strengthen our position in the international market, without interfering into our day to day operations. Worldhotels’ unique branding solution was the perfect fit. It allows us to capitalise on the group’s strong brand recognition and exposure, while leaving us full freedom to operate in line with our own strategies.”

Worldhotels’ unique branding solution is an ideal alternative to standard franchise contracts. The fee structure for this model is extremely competitive as it is based purely on brand performance in total room revenue delivery. It is therefore the perfect solution for owners of upscale and luxury hotels looking for maximum commercial support, highest feasible returns and least possible operational restrictions. Of the group’s portfolio of almost 500 hotels worldwide, already 20 are fully branded under the Worldhotels identity, two of them in Italy: Worldhotel Ripa Roma in Rome and Worldhotel Cristoforo Colombo in Milan.