WYSE Travel Confederation publishes largest ever research on youth & student travel
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Sep 21, 2013
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The World Youth Student and Educational Travel Confederation (WYSE Travel Confederation) has published its New Horizon’s III report, the largest and most comprehensive survey ever undertaken for the youth travel sector.
The report, which is the latest edition in a benchmark study first conducted in 2002 and then 2007, looks at why, how and where young people travel to, as well as the growing requirements of the ever expanding industry.
Having surveyed over 34,000 young travelers from 137 countries, New Horizons III reveals the industry’s most detailed insight into how the youth travel industry has become increasingly complex, appealing to a larger and more diverse demographic than ever before.
Not only has the age range of people considering themselves as travelers increased - with travelling seen as a state of mind rather than an age category - but so too has the variety of reasons for people travelling. The report sheds light on how motivations behind youth travel are evolving and shows a significant rise in the trend of cultural tourism.
Young travelers are putting more emphasis on gaining cultural, educational and work experience, as well as improving their education and work prospects rather than simply travelling to have a holiday.
The report shows that young travelers now represent 20 per cent of international tourism, making it a hugely important economic force. In 2012, $217 billion of the $1.088 trillian tourism "spend" worldwide came from young travelers. The rise in youth spending vastly outstripped that of other international travelers whose spending increased by just three percent over the same period.
The report also reveals the way youth travelers use technology to communicate and book their travels is rapidly evolving and having a major impact on the industry which is having to evolve to meet travelers increasing and varied requirements.
David Chapman, WYSE Travel Confederation Director General, said: “Our research shows that the nature of youth travel has changed enormously in the past decade. Young travelers today want, more than ever, to enrich themselves with cultural experiences, to meet local people and to improve their employability when they return home.
“With young people travelling further, staying away for longer, spending more, keeping in touch more and integrating with overseas communities on a scale not seen before, the industry is becoming far broader than ever before."
“The research provides an invaluable insight into this ever expanding market and will be a valuable resource for organizations to help understand their market and adapt to meet their needs.”
Summary of content:
• Who youth travelers are
• In what style young people travel and how they perceive themselves
• Why youth are travelling
• Young people’s previous travel experience
• How more young people are living abroad
• How youth plan their trips
• How youth travel
• Where young people stay when travelling
• How long youth travel for
• How much youth spend on their travels
• What youth travelers do in destinations
• How youth travelers communicate
• What youth travelers gain from their trips
• Barriers to travel
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