German public relations agency recognized for quality and sustainability

LOS ANGELES, California – The Institute for Management and Economic Research (IMWF) interviewed 514 large- and medium-sized businesses, with revenues ranging between 5 million and one billion Euros.

LOS ANGELES, California – The Institute for Management and Economic Research (IMWF) interviewed 514 large- and medium-sized businesses, with revenues ranging between 5 million and one billion Euros. To spotlight the very best work of public relations, this project focused on the quality performance of PR agencies – high profile, reputation, and requirement for the procurement of contracts.

Germany’s weekly business magazine, “Wirtschaftswoche,” in conjunction with the IMWF conducted a major survey to find the country’s best PR agencies, and Green Globe member, w & p Wilde & Partner Public Relations GmbH, located in Munich, secured their spot in Germany’s Top 20 list.

W & p Wilde & Partner is by far the smallest agency in terms of the number of employees and revenue, however the jury was very impressed the agency’s long standing portfolio of renowned clients in the tourism sector. In addition, w & p Wilde & Partner is the only agency in this competition, specialized in a particular industry. Top spots were claimed by Advertising Agency Fischer Appelt, followed by Scholz & Friends and Ketchum Pleon.

For over two decades, Munich-based w & p Wilde & Partner Public Relations GmbH has demonstrated a firm social commitment, and fully supports the UN Global Compact. This practical framework for the development, implementation, and disclosure of sustainability policies and practices, was designed to help advance sustainable business models and markets. The UN Global Compact works toward the vision of a sustainable and inclusive global economy, which delivers lasting benefits to people, communities and markets.

ABOUT WILDE & PARTNER

For the past 27 years, w&p Wilde & Partner Public Relations GmbH has been one of the leading communications specialists in Travel & Tourism, Transport & Logistics, Spa & Lifestyle, and the Hospitality Industry in Europe. Having been awarded ‘PR Agency of the Year’ by PR Report, the company was the first PR Agency worldwide to achieve the prestigious Green Globe certification. In 2012 w&p Wilde & Partner took home the PR Report Award in the category “Consumer Marketing”. This year, Wilde & Partner was honored by the Bavarian state government for their ‘Women in Leadership’ role-model initiatives, and their family-friendly work place environment. The agency is a member of Global Impact, a worldwide initiative of the United Nations for Corporate Social Responsibility (CSR) and one of the initiators of the Travel Industry Club.

Contact: Sabine Ch. Schmid, Management Assistant, w&p Wilde & Partner Public Relations GmbH, Nymphenburger Strasse 168, 80436 Munich, Germany, Tel. +49 (0)89 17 91 90 – 15, Fax +49 (0)89 17 91 90 – 99, Email: [email protected] , www.wilde.de

ABOUT GREEN GLOBE CERTIFICATION

Green Globe Certification is the worldwide sustainability system based on internationally-accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe Certification is based in California, USA, and is represented in over 83 countries. Green Globe Certification is a member of the Global Sustainable Tourism Council, supported by the United Nations Foundation. For more information, please visit www.greenglobe.com .

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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