Bollywood superstar to take Sydney by storm

SYDNEY, Australia – Destination New South Wales (NSW), the NSW Government’s leading tourism and major events agency, announced today they have secured Bollywood legend Shahrukh Khan to visit Sydney in October as part of the fourth annual Parramasala Festival in Parramatta.

Shahrukh Khan, known as SRK and dubbed the ‘King of Bollywood’, will headline a two hour Indian variety show of music, dance and comedy – Temptation Reloaded as part of the Festival. The visit was secured by the NSW Government as a Sydney-exclusive event.

Destination NSW Chief Executive Office Sandra Chipchase said, “Parramasala is a key arts and cultural event on the NSW Annual Events Calendar and brings some of the world’s best artists to Western Sydney. We are thrilled to welcome Shahrukh Khan to Sydney and Parramatta for the event and invite him to experience the very best of what Sydney and NSW have offer while he’s here.” said Ms Chipchase.

SRK has featured in 75 films and has more than four million Twitter followers and is one of the most popular and influential Bollywood actors. His show will attract an audience not only of Indian origin, but will also appeal to his fans overseas including Fiji, Singapore, Indonesia and Malaysia.

“We are expecting SRK and the Temptation Reloaded show to attract significant international visitors to Sydney and more than 5,000 people from around Australia.”

“Temptation Reloaded offers a unique cultural experience and it is a great event for Western Sydney with many hotels and restaurants expected to reap the tourism rewards,” Ms Chipchase added.

SRK will be invited to experience some of Sydney and NSW’s most iconic experiences city including climbing the iconic Sydney Harbour Bridge; meeting a kangaroo and koala bear at Taronga Zoo; dining on a Snow Egg at Quay restaurant as featured in MasterChef Australia; visiting the luxury Wolgan Valley Resort & Spa in the Blue Mountains region, one-hour from Sydney; and the Bradman Cricket Museum in the Southern Highlands, one-hour South of Sydney.

Earlier this year, SRK topped the Forbes India Celebrity 100 list after earning US$37.7 million in 2012. He has also been awarded one of India’s highest civilian awards, the Padma Shri, for his contribution to Indian cinema.

The Parramasala Festival 2013 will be held from Friday 4 – Monday 7 October, and the show will be held at Allphones Arena Homebush on Monday 7 October.