UAE luxury property promotes sustainable strategies
Movenpick Hotel Jumeirah Beach in Dubai earns sustainable recertification
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Jun 14, 2013
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LOS ANGELES, California - In line with Movenpick Hotels & Resorts’ philosophy to contribute to a positive future, Movenpick Hotel Jumeirah Beach in Dubai, U.A.E., identifies and promotes sustainable strategies. This luxury property impresses with a significantly low environmental footprint and an outstanding CSR program – all efforts were recently awarded Green Globe re-certification.
“We are delighted that we have been re-certified by Green Globe,” said Horst Walther-Jones, General Manager. “I can proudly say that Movenpick Hotel Jumeirah Beach is a very good example of a hotel dedicated to environmentally-sustainable tourism. This has been demonstrated through a variety of initiatives. Our business and our employees can really make a difference by reducing the environmental impact. We all share a great pride in our property, and this is reflected in the concerns we all have in making sure we operate at the highest environmental standards possible.”
The Movenpick Hotel Jumeirah Beach supports a number of charitable programs, contributing to a positive community and environment. Earlier this year, on March 7, Dubai-based Greenfield Community School celebrated their International Day, where the property was presented showcasing a popular variety of Movenpick chocolates and Swiss treats. Executive Chef Stefan Borchart and his team conduct workshops at local schools on a regular basis, sharing tips and explaining the benefits of healthy food to the young students.
Earth Hour, Earth Day, and World Environment Day are observed regularly, with special activities promoting awareness. United in the effort to creating a sustainable future for the planet, all lights were switched off at the Movenpick Hotel Jumeirah Beach on March 23 for one hour.
Under the guidance of Mr. Walther-Jones, and true to their motto, “Serving our Community is as important as serving our Guests,” the entire hotel team participates in the “Safe & Sound Pink Walkathon” every year. This event is part of the BurJuman’s Safe & Sound campaign, which is one of the most extensive breast cancer awareness programs in the Middle East. The hotel typically arranges to pay the registration fee for all participants, which will go towards further education and providing free mammograms and patient care for women in the U.A.E.
The audit for the Movenpick Hotel Jumeirah Beach was conducted by Farnek Avireal, lead sustainability consultancy in the MENA region and a preferred Green Globe Partner. For additional information, please contact Sandrine Le Biavant, e-mail: Sandrine.LeBiavant@farnek.com.
ABOUT MOVENPICK HOTELS & RESORTS
Movenpick Hotels & Resorts, an international upscale hotel management company with over 16,000 staff members, is represented in over 24 countries with 78 hotels, resorts, and Nile cruisers currently in operation. More than 30 properties are planned or under construction, including Soma Bay (Egypt), Chiang Mai and KohSamui (Thailand), Palawan (Philippines), Dubai (UAE), Sanya (Haiman Island, China), and Djerba and Tozeur (Tunisia).
Focusing on expansion in its core markets of Europe, Africa, the Middle East, and Asia, Movenpick Hotels & Resorts specializes in business and conference hotels, as well as holiday resorts, all reflecting a sense of place and respect for their local communities. Of Swiss heritage and headquartered in Zurich, Movenpick Hotels & Resorts is passionate about delivering premium service and culinary enjoyment – all with a personal touch. Committed to sustainable environments, Movenpick Hotels & Resorts has become the most Green Globe certified hotel company in the world.
The hotel company is owned by the Movenpick Holding (66.7%) and the Kingdom Group (33.3%). For more information, please visit www.moevenpick.com.
Contact: Ana Marija Raickovic, Marketing & Communication Manager, Movenpick Hotel Jumeirah Beach, Jumeirah Beach Residence, The Walk, Dubai, U.A.E., Phone +971 4 4498888, Email firstname.lastname@example.org , www.moevenpick-hotels.com
ABOUT GREEN GLOBE CERTIFICATION
Green Globe Certification is the worldwide sustainability system based on internationally-accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe Certification is based in California, USA, and is represented in over 83 countries. Green Globe Certification is a member of the Global Sustainable Tourism Council, supported by the United Nations Foundation. For information, visit www.greenglobe.com