Wines of Brasil embrace the World Cup and the Olympics
Jun 11, 2013
BENTO GONCALVES, Brazil - Brazil is one of the most exciting countries in the world and at Vinexpo 2013, the most traditional wine fair in the world, the largest country in Latin-America will be showing its wine scene and the plans they have for the World Cup and the Olympics.
With these two great events on the horizon, everyone has their eyes on Brazil. The economy is strong; the wine industry is established and producers are investing in growing their exports. International wine indicators show that sparkling wines, Moscato and wines with moderate alcohol are three of the strongest trends and Brazil's highlights too. Everything today's consumer is looking for is what Brazil does best!
Wines of Brasil will be showcasing at Vinexpo the wines and their producers, and the opportunity to interview Andreia Gentilini, Promotion Director of Wines of Brasil, a project aimed at promoting the quality of Brazilian wines in the international market and run by the Brazilian Wine Institute (Ibravin) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
At Vinexpo, June 16 to 20 in Bordeaux, France, there will be a number of new Brazilian releases to celebrate, including the official licensed wines of the 2014 FIFA WORLD CUP BRAZIL™ with Lidio Carraro's FACES brand; the Intenso range from Salton; Brazilian Soul from Aurora; new sparkling wines from Casa Valduga and for the first time ever at an international event, wines from the Brazilian Highland region of Santa Catarina, where vines are grown as high as 1,400 meters above sea level. Visitors will also be able to taste wines made on the 8th parallel (so very close to the Equator) from both ViniBrasil and from Miolo Family Vineyards. You can also meet with Domno, sparkling wines from the Valduga Family and Pizzato, "whose wines were among the most exciting of my trip to Brazil" – Steven Spurrier – Decanter, May 2013.
Brazil is a legitimate representative of the countries pertaining to the New World wine label, but shows individual characteristics that differentiate it from those other nations. Brazilian wines and sparkling wines are generally light, fresh, fruity and with moderate alcohol levels.
Despite its youth, Brazilian wine producers have made significant advances in terms of technological innovation and vineyard management over the last 15 years.