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Official Carrier

Gulf Air flies higher with Bahrain Expo Authority

eTN  Jul 02, 2008

MANAMA - Gulf Air and Bahrain Exhibition & Convention Authority (BECA) today
announced that Gulf Air will be the official carrier for all events organized by BECA in Bahrain and abroad.

Speaking after the signing of the agreement, Gulf Air chief executive officer Bjorn Naf said that the airline and BECA have entered into a strategic alliance aimed at boosting the Kingdom's position as a leading destination for corporate meetings, incentive travel, conferences and exhibitions.

"As the only national carrier of the Kingdom, we are constantly looking at ways to promote Bahrain to the world and bring the world to the kingdom," said Mr. Naf. "Our alliance with BECA will surely have significant and positive impact on this initiative."

Ms. Stanford-Kristiansen, BECA's acting chief executive officer, said that she was delighted with the partnership with Gulf Air. ‚ÄúBahrain has already established itself as a leading financial center in the Middle East and a major destination for conferences and exhibitions. This strategic alliance is an effective mechanism for Bahrain to gain access to more markets as BECA and Gulf Air are dedicated to the highest standards in all areas of our operations.‚ÄĚ

Gulf Air‚Äôs partnership with BECA is a natural one. ‚ÄúBeing the national carrier, one of the main aims of Gulf Air is to enhance Bahrain‚Äôs image globally, and we are constantly looking for ways to promote the Kingdom as a leading business and leisure destination,‚ÄĚ reiterated Mr. Naf.

Under the terms of the agreement, BECA and Gulf Air will initiate direct marketing and online activities, event sponsorships and customer programs that will see both organizations delivering additional, special customer care benefits to their respective clientele.

Gulf Air flies higher with Bahrain Expo Authority
Ms. Stanford-Kristiansen and Mr. Naf at the signing ceremony -

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