The disruptive nature of the Internet has changed the game for many travel industry suppliers, who are increasingly using social media, mobile, and email marketing to promote their products and services, and engage with customers.
For Qantas, this has been a winning combination leading to greater customer interaction, improved crisis management, and the ability to gain valuable insights into what customers do and don’t like about the Flying Kangaroo.
At the eTravel Summit on April 17 in Melbourne, Qantas’s Head of Internal and Digital Communication, Michael Curry, will reveal how the company uses social media to keep customers informed about new initiatives and key issues and encourage feedback. Michael Curry will discuss how the company’s investment in social media is enabling it to engage with a wide range of audiences, respond faster to trending conversations, and build loyal communities that are driving a measurable improvement in results.
Part of the three-day eCommerce Conference and Exhibition, the eTravel Summit features an impressive line-up of speakers from leading travel companies discussing the latest practices and tools being used to engage with travelers and drive sales.
Other high-profile speakers include:
– The Vice President of eCommerce at Hyatt, Bill Bernahl, on their strategies to create flexible digital delivery platforms and open up access to content online to position itself for the next wave of innovation;
– Andreas Lihv, President of Q Structure LLC on the future of online travel media and how mega agencies like Expedia, Travelocity, and Orbitz are leveraging the Internet to maximize sales; and
– Digital marketing expert, Phoebe Greenacre, on how Contiki and David Jones are leveraging the Cloud and social media to creating outstanding customer experiences.