Selling cars in the sky
Chinese Spring Airlines to add cars to its in-flight shopping catalogue
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Mar 13, 2013
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Who doesn't love in-flight shopping? Indulge in a nice tube of lipstick. Maybe a bottle of whiskey. Or a new car.
No, we haven't been swilling too many duty-free spirits.
According to a report in Hong Kong’s South China Morning Post, low-cost Chinese carrier Spring Airlines will soon be adding a selection of automobiles to its in-flight shopping catalogue.
"We have been in talks with a wide range of mainland car makers for a long period of time," Spring Air spokesman Zhang Wuan told the SCMP.
From April, the airline will allow passengers to use their credit cards to make payments on the automobile of their choice.
But selling cars in the sky isn't without road bumps.
The toughest problem being encountered by Spring is how to train its 500-plus cabin crew on the different models so that they can promote and sell the cars in a professional manner, reports the SCMP.
It will also be interesting to see how many passengers will take the bait, given buyers won't be able to kick any tires or take their potential new ride for a spin.
The first batch of car models would be priced at 100,000 yuan (US$16,000), reports SCMP, which is considered to match the level Spring's passengers can afford.
No word on how the vehicles will be delivered to buyers, what brands are on offer and whether the flight attendants will get a commission like their car dealing counterparts back on the ground.